The National Sugar and Wine Products Fair, first held in 1955, is one of China’s longest-running large-scale specialized trade fairs and is widely regarded as a barometer of the industry. This edition is expected to attract more than 6,600 exhibitors, showcase over 300,000 exhibits, and span a total exhibition area of 325,000 square meters—marking the largest footprint in its history. For the first time, dedicated zones have been established for dairy products and ice cream, the Chinese baijiu i
The Exhibition Value of the National Sugar and Wine Fair
- The CFDF Sugar and Wine Fair is China’s longest-running, largest-scale, and most influential comprehensive trade show in the food and beverage industry. Since its inception in 1955, it has been successfully held for 113 sessions, earning the reputation as the “barometer” and “weathervane” of China’s food sector. This year’s 113th Autumn Sugar and Wine Fair returns to Nanjing after a decade, under the theme “One Autumn Fair, Sweetness on Both Ends—Nanjing is the Sweetest This Year,” pioneering a new integrated exhibition‑city model known as the “Autumn Sugar Season.” It stands as an annual event that no global player in the food and beverage industry can afford to miss.
- The core value of participation lies in its unparalleled ability to cover the entire industry chain and its platform role in precisely connecting with global buyer networks. In 2025, the fair will span 200,000 square meters, bringing together 4,027 companies from over 40 countries and regions, showcasing more than 300,000 innovative products, including 30,000 debuting for the first time. With over 400,000 professional visitors—of whom 75% are not from Jiangsu Province—the fair fully demonstrates its national-level platform value. Exhibits cover the entire industry spectrum, including alcoholic beverages, non‑alcoholic drinks, snack foods, seasonings, green agricultural products, food processing machinery, packaging, and logistics, organized into ten thematic pavilions and thirteen specialized zones, forming a complete industrial ecosystem closed loop.
- The fair has established a comprehensive commercial service system, spanning everything from new product launches to channel‑level transactions. This edition centers on four high‑potential tracks—innovative products, health‑oriented offerings, regionally distinctive products, and technology‑empowered solutions—creating an unprecedented launch platform. Specialized zones such as the “Smart Manufacturing Zone” and the “Health Technology Zone” highlight cutting‑edge advancements in smart logistics, digital factories, sugar‑control foods, and AI‑driven nutrition management. The inaugural Private‑Domain New Channel Product Selection Conference attracted over a thousand exhibitors for on‑site matchmaking, while proprietary brand selection events fostered cross‑regional collaboration for locally distinctive products. Meanwhile, popular instant‑retail brands like Meituan’s Alcohol Flash Warehouse made live presentations, helping participating companies bridge the “last mile” from booth unveilings to shelf‑level sales.
- The fair aligns with three major industry trends—launch‑driven economies, exhibition‑city integration, and green, low‑carbon development—establishing a technological hub deeply integrating industry, academia, research, and application. During the event, more than 30 high‑profile industry forums will be held, including the Food and Beverage Industry Development Conference, the First China Food Industry Channel Summit, and the Food Industry–Academia–Research Innovation Exchange Conference. Renowned experts such as Academician Shen Changxiang of the Chinese Academy of Engineering will engage in in-depth discussions on hot topics like AI‑enabled smart manufacturing, digital transformation, and nutritional health. The COFCO Nutrition and Health Research Institute will release the “2025 China Media Trends White Paper.” Additionally, 40 universities and research institutes will showcase 1,500 scientific and technological achievements at the “Food Science and Technology Exchange Meeting,” focusing on intelligent processing, biomanufacturing, precision nutrition, and other frontier areas.
- For Chinese enterprises, this fair serves as a strategic gateway for expanding domestic and international markets, connecting with global resources, and achieving overseas brand expansion. With a distinctly international character, the fair attracts 12 overseas delegations from Italy, the Netherlands, Russia, France, Japan, South Korea, Thailand, and other countries. Three online export‑matching events were organized for Indonesia, Turkey, and Serbia, opening new overseas channels for Serbian seasonings and ingredients, Indonesian snack foods, and Turkish food processing and packaging machinery. The fair also pioneered the “Provincial‑Exhibition Coordination” initiative, with Jiangsu Province jointly establishing a 5,000‑square‑meter investment promotion negotiation zone. Enterprises from the Yangtze River Delta accounted for 25% of exhibitors, leveraging Nanjing’s strategic position as a Belt and Road hub to promote both “Made in China” exports and the import of premium overseas products. Post‑event surveys indicate an overall visitor satisfaction rate of 96.5%, reaching a record high.