Canton Fair Autumn Session, Phase II Tickets

The second phase of the Autumn Canton Fair is themed “Quality Home,” with an exhibition area of 515,000 square meters. It focuses on three major sectors—household goods, giftware and décor, and building materials and furniture—aiming to establish a one-stop global procurement platform that champions green and low-carbon practices. This edition has attracted more than 10,000 exhibitors, including over 2,900 high‑tech, specialized, refined, distinctive, and innovative enterprises, representing a y

The Exhibition Value of the Autumn Canton Fair—Phase II

• The Canton Fair is China’s longest-running, largest-scale, most comprehensive international trade event, offering the widest range of products and attracting the greatest number of buyers. It is widely regarded as “China’s No. 1 Trade Show” and serves as a barometer and weathervane for China’s foreign trade. Established in 1957, the Canton Fair has been held continuously for over a century. Its second phase, themed “Quality Home,” stands as the annual flagship platform for the entire home‑furnishings industry chain, with an international influence that consistently ranks among the top of its kind worldwide.
• The core value of exhibiting lies in its unparalleled ability to aggregate global buyer networks and its endorsement by a national‑level platform. At the 138th Autumn Canton Fair in 2025, Phase II drew nearly 240,000 overseas buyers from 223 countries and regions, a 6.8% increase compared with the same period last year, setting yet another record. Buyers spanned traditional markets in Europe and North America as well as emerging markets along the Belt and Road Initiative. Leading global retail groups—including U.S. retailer Target, French supermarket chain Carrefour, and Japan’s AEON—sent robust purchasing delegations, providing enterprises with a strategic gateway to engage directly with key global procurement decision‑makers.
• The fair has established a one‑stop procurement platform covering the entire home‑furnishings industry chain. With a total exhibition area of 515,000 square meters and nearly 25,000 booths, Phase II encompasses three major sectors—household goods, gifts & décor, and building materials & furniture—spread across 15 distinct zones. Over 10,000 companies participate, including more than 2,900 high‑quality enterprises recognized as National High‑Tech Enterprises, Specialized, Refined, Distinctive, and Innovative “Little Giants,” Green Manufacturers, or holders of National Industrial Design Centers—an increase of over 10% compared with the previous session. This holistic “home‑furnishings” concept not only facilitates industry networking but also enhances procurement efficiency, meeting the one‑stop sourcing needs of global buyers.
• The fair aligns with three major industry trends—smartization, green development, and quality enhancement—creating a premier showcase for innovative products. From massage bathtubs featuring integrated smart controls and ambient lighting, to seamless smart control systems adaptable to diverse spatial settings, and even innovative offerings such as Oubona’s intelligent viewing pavilions, the “innovation content” and “green attributes” of exhibited products continue to rise. Consumers are increasingly willing to pay for emotional value and lifestyle enhancements, driving the home‑furnishings sector through a profound transformation—from price‑driven competition to value‑oriented differentiation.
• For Chinese enterprises, the Canton Fair represents a strategic gateway for expanding into global markets, connecting with international resources, and showcasing brand strength. Many companies have leveraged the fair to make the leap from “manufacturing” to “creation,” completing their transformation from contract manufacturing and OEM/ODM operations to developing independent brands. Amid today’s complex and volatile global economic landscape, the Canton Fair’s robust attendance and lively negotiation activity underscore the unwavering confidence of the international business community in China’s economy. Enterprises can use this platform to tap into global procurement networks, transitioning from simply “selling products” to “selling brands” and “selling designs.”