Chengdu Tea Industry Exhibition – Chengdu Tea Expo Tickets

The Chengdu Tea Expo—Sichuan International Tea Expo—was launched in 2012 and is held twice annually, in spring and autumn. The autumn edition, the Chengdu International Tea Expo, is the only tea industry trade fair in Western China to have received UFI accreditation. This year’s event underscores the deep integration of tea culture, the tea industry, and tea technology, featuring three thematic pavilions—the National Famous Teas Pavilion, the Tea Ceramics and Aesthetics Pavilion—and specialized

The Exhibition Value of the Sichuan International Tea Expo

• China’s Largest and Most Influential Specialty Tea Event in Western China: Co-hosted by authoritative institutions including the Sichuan Provincial Department of Agriculture and Rural Affairs, the Sichuan Provincial Department of Economy and Information Technology, the Sichuan Provincial Department of Commerce, and the Sichuan Provincial Supply and Marketing Cooperative, the Sichuan International Tea Expo is one of the largest and most influential tea exhibitions in Western China. Anchored in Chengdu, it serves as a regional hub, reaching across the western provinces and extending nationwide, and is widely recognized within the industry as a key indicator of trends in the Western Chinese tea market and a central platform for tea companies seeking to expand into the Southwest.
• A One-Stop Procurement Platform Covering the Entire Industry Chain: The expo showcases a comprehensive range of products, from green tea, black tea, dark tea, white tea, oolong tea, yellow tea, and scented teas, to tea utensils, tea ware, packaging, machinery, space design, and cultural derivatives—spanning the full spectrum of the tea industry. From raw tea leaves to advanced processing, and from traditional brewing to modern tea beverages, exhibitors can engage in end-to-end interactions, including product displays, brand exposure, and business negotiations.
• Precise Access to Core Buyers and Distribution Channels in Western China: As one of China’s major tea-producing provinces, Sichuan ranks among the top nationwide in both tea plantation area and output, while Chengdu stands as the consumption and distribution center for tea in the West. The event attracts a professional audience that includes tea distributors, operators of teahouses and tea shops, owners of tea spaces, supermarket buyers, e‑commerce procurement specialists, group-buying clients, and import/export traders—key channels that drive demand. Exhibitors gain direct access to tens of thousands of qualified professionals with genuine purchasing intent, enabling efficient order generation and channel expansion.
• Unique Strategic Value for Tea Companies: A Catalyst for Expanding into the Western Market: The Western region is one of China’s fastest-growing tea consumption markets, and Chengdu, known as the “Capital of New‑Style Tea,” boasts a rich tea culture and a large, youthful consumer base. The Sichuan Tea Expo serves as a pivotal platform for tea companies to enter the Western market, connect with high‑quality distributors, and enhance their brand presence. During the event, dedicated sessions such as the Distributor‑Buyer Matchmaking Forum and New Product Launches provide invaluable opportunities for face‑to‑face discussions with leading distributors across the region.
• A Vanguard for the Fusion of Traditional Tea Culture and Innovation: The expo highlights diverse offerings, including time-honored teas, innovative beverage concepts, aesthetic tea ware, and cutting-edge tea space designs. As younger consumers grow increasingly familiar with and receptive to tea, new formats such as “new‑style tea drinks,” “fast‑paced brewing,” and “tea‑alcohol blends” are emerging. Participating companies can leverage this platform to identify industry trends toward youthfulness, fashionability, and convenience, seizing opportunities ahead of broader market shifts.
• In‑Depth Connections Through High‑Profile Forums and Industry Resources: Concurrent with the expo, a series of events—including the Western China Tea Industry Summit, renowned tea tastings, tea art performance competitions, tea space design contests, and seminars on tea‑tourism integration—are held, featuring speeches by industry experts, intangible cultural heritage custodians, corporate leaders, and teahouse operators. These platforms enable exhibitors to promptly access critical insights on policy developments, consumer trends, and marketing innovations shaping the tea sector.
• Chengdu’s Geographical and Industrial Advantages: As the capital of Sichuan Province, a national central city, and a major consumption hub in Western China, Chengdu boasts a profound tea‑culture heritage and a substantial tea‑drinking market. Leveraging its status as the “Capital of New‑Style Tea” and its strategic position as a regional distribution center for Western China’s tea industry, the Sichuan Tea Expo provides exhibitors with a powerful platform to engage with both regional and national tea markets. Moreover, the convenient air connectivity offered by Chengdu Shuangliu International Airport and Tianfu International Airport further facilitates participation by overseas tea businesses.