Full show
Exhibition Information
- Name
- China International Consumer Goods Expo – Hainan Consumer Goods Fair – CICGF
- Industry
- Consumer Goods
- City
- Hainan
- Venue
- No. 258 Binhai Avenue, Xiuying District, Haikou City, Hainan Province
- Abbreviation
- EXPO HAINAN
- Exhibition Dates
- Visitors
- 480000 visitors
- Exhibitors
- 4019 exhibitors
展会简介
The China International Consumer Goods Expo (EXPO HAINAN) is a key platform for showcasing China’s continued opening-up and its commitment to sharing development opportunities. It aims to establish a world‑class platform for the exhibition and trade of consumer goods, providing fresh impetus for global consumption growth. The main venue of this year’s expo is the Hainan International Convention and Exhibition Center, with additional duty‑free shopping experience zones and a yacht exhibition in H
Six Key Reasons to Exhibit at the Hainan CIIE
- A National‑Level Exhibition Platform with Far‑Reaching Brand Influence: As one of China’s four flagship national-level expos, the fifth edition brought together over 4,200 consumer brands from 71 countries and regions, including 65 Fortune Global 500 companies and industry leaders. Exhibitors can compete alongside top global brands, benefiting from the platform’s authoritative endorsement and international visibility.
- High Level of Internationalization, Connecting Global Resources: The United Kingdom, as the guest country of honor, presented 53 brands, while Slovakia, Singapore, Brazil, and other nations debuted with national pavilions. With over 60,000 professional buyers—more than 10% higher than the previous event—this provides an efficient gateway for expanding overseas markets and attracting international partnerships.
- A Hub for First‑To‑Market Innovations, Setting Consumption Trends: The expo featured the launch of more than 100 new products, including Canada’s first goat milk powder to enter China and Swiss Luminox watches. La Prairie’s functional nutritional supplements also made their debut as the first licensed health product in Hainan. Exhibitors can showcase their latest innovations to global audiences, seizing the first‑to‑market advantage.
- A Platform for Emerging Tech‑Driven Consumption Trends: The inaugural New Consumption Technology Zone highlighted前沿technologies, with exhibits such as UBTech’s humanoid robot and BrainCo’s intelligent bionic hand. The low‑altitude economy zone attracted 12 leading companies, securing RMB 1.6 billion in investment commitments, offering a strategic foothold in this fast‑growing sector.
- Effective Supply‑Demand Matching with Guaranteed Conversion Rates: Three dedicated supply‑demand pairing sessions resulted in 52 intent agreements, totaling approximately RMB 92 billion. On the opening day, CP Group signed a RMB 4.38 billion strategic pact. The ‘Zhejiang Excellence’ thematic exhibition facilitated over 500 buyer–seller discussions, with more than 150 reaching purchase intentions.
- Leveraging the Hainan Free Trade Port Advantage to Deepen Market Presence: Benefiting from the Hainan Free Trade Port’s unique duty‑free policies, brands such as Estée Lauder and Luckin Coffee have used the expo to accelerate their expansion. Exhibitors can capitalize on these preferential policies to efficiently access China’s vast market and unlock new growth opportunities.
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