Shenzhen International Brand Lingerie Exhibition Tickets

The Shenzhen International Underwear Exhibition (SIUF), a key exhibition supported by China’s Ministry of Commerce, has grown into a leading global trade show for the professional lingerie industry in terms of scale and influence. This edition features eight specialized pavilions—covering brand integration, fashion, trims and accessories, equipment, and industrial clusters—to showcase the full spectrum of lingerie products. Concurrently, the event will host two prestigious industry competitions:

The Exhibition Value of the Shenzhen International Underwear Show

• A Globally Leading Professional Event for the Underwear IndustrySince its inception in 2006, the Shenzhen International Underwear Fashion Show (SIUF) has grown into one of the world’s largest and most influential specialized exhibitions for the underwear sector. Organized by authoritative bodies such as the China Underwear Culture Week Organizing Committee and the Shenzhen Underwear Industry Association, the event is widely recognized within the industry as a key indicator of trends in China’s underwear market and a central hub of the global underwear supply chain.
• A One-Stop Trade Platform Covering the Entire Industry ChainThe exhibition encompasses every segment of the value chain, including bras, briefs, loungewear, swimwear, hosiery, functional underwear, lingerie fabrics, trims and accessories, lingerie machinery, smart wearables, and brand development. From upstream fabric R&D and print design to midstream manufacturing and OEM/ODM services, down to downstream brand retail and cross-border e‑commerce, exhibitors can conduct comprehensive business activities—connecting with suppliers, showcasing their brands, and exploring new market opportunities—all under one roof.
• Precise Access to Global Buyers and Distribution ChannelsThe last edition attracted tens of thousands of professional visitors from over 30 countries and regions, including buyers from major supermarkets, brand agents, e‑commerce platform buyers, cross‑border sellers, and livestreaming agencies. Exhibitors had direct access to core purchasing decision‑makers at Walmart, Carrefour, Tmall, JD.com, Douyin, Amazon, SHEIN, and other leading platforms, enabling efficient order generation and channel expansion.
• Unique Value for Chinese Enterprises: A Core Platform for Brand Incubation and Global ExpansionAs the world’s largest producer and consumer of underwear, China—and Shenzhen in particular—stands as the epicenter of the domestic industry. SIUF not only serves as a showcase for Chinese manufacturers’ production capabilities but also acts as a strategic springboard for domestic brands seeking to expand nationally and internationally. Concurrent events such as China Underwear Culture Week, the SIUF International Lingerie Supermodel Contest, and the Annual Awards Ceremony for the Chinese Underwear Industry provide rare opportunities for brands to enhance visibility, strengthen industry influence, and communicate cultural value.
• A Vanguard for Design Innovation and Trend ForecastingThe exhibition features dedicated zones for international trend releases, original designer brands, and cutting-edge smart wearable technologies, bringing together top global designers and trend‑forecasting institutions. Participating companies can promptly access the latest international color palettes, fabric innovations, and styling trends, while gaining insights into emerging segments such as smart underwear, eco‑friendly lingerie, and comfort‑focused functional apparel.
• Efficient Connections to Authoritative Forums and Industry ResourcesParallel to the exhibition, high‑profile events such as the China Underwear Summit, the Cross‑Border E‑Commerce Lingerie Sourcing Conference, and the Lingerie Supply Chain Matchmaking Forum bring together industry experts, brand strategists, and e‑commerce executives to share practical insights. These forums enable exhibitors to tap into critical supply‑chain resources, learn new retail methodologies, and build robust industry networks—facilitating a transformative leap from product to brand, and from traditional manufacturing to intelligent production.
• Shenzhen’s Geographical and Industrial AdvantagesShenzhen is the cradle of China’s underwear industry, serving as both a brand‑building hub and a center for design and R&D. It is home to renowned brands like Anlifang, Mannifen, and Dushi Liren, along with thousands of upstream and downstream enterprises. Leveraging Shenzhen’s strategic position as a core engine of the Guangdong–Hong Kong–Macao Greater Bay Area, the exhibition extends its reach to neighboring clusters in Hong Kong, Guangzhou, Dongguan, Shantou, and beyond, providing exhibitors with an unparalleled industrial ecosystem support.