Shenzhen International Brand Lingerie ExhibitionSIUF

Shenzhen International Underwear Exhibition (SIUF), a key exhibition supported by the Ministry of Commerce, has grown into a leading global trade show for branded lingerie in terms of scale and influence. During the Cultural Week and throughout the exhibition, SIUF hosts large-scale industry‑wide PR and promotional events, including award ceremonies, annual competitions, high‑end forums, and fashion shows, creating an unprecedented brand‑focused gathering within China’s lingerie sector.

Lin Yunfeng, President of the China Knitting Industry Association, stated that Shenzhen is a premier hub for the development of China’s lingerie industry. It is among the first batch of “National Industrial Cluster Regional Brand Development Demonstration Zones” recognized by the Ministry of Industry and Information Technology, and also the only national textile regional brand demonstration zone dedicated to the lingerie sector. With the active promotion of the Shenzhen Lingerie Industry Association, the “Shenzhen Lingerie” brand has expanded across the United States, Europe, Oceania, and Africa, making its mark in world fashion capitals such as London, Paris, and New York.

The Shenzhen International Underwear Exhibition (SIUF) spans nearly 100,000 square meters, featuring eight specialized pavilions—including a Comprehensive Brand Pavilion, a Fashion Pavilion, a Apparel Accessories & Equipment Pavilion, and an Industrial Cluster Pavilion—showcasing the full spectrum of lingerie products. Concurrently, the event will host two prestigious industry competitions: the China International Lingerie Creative Design Competition and the China International Home Textiles Original Design Competition, alongside a series of high‑profile events such as a Fashion Gala Night, award ceremonies, trend‑setting runway shows, summit forums, and a supermodel contest.

The Shenzhen International Underwear Exhibition (SIUF) serves as a premier platform for showcasing both international brands and domestic production bases. Rooted in China’s robust lingerie industry, it centers on international brand exhibitions while fostering dialogue between the industry and the market. Committed to establishing an information network that facilitates regional industrial connectivity and collaboration, SIUF strives to become a world‑class, integrated business platform that combines brand promotion, cultural exchange, product display and trade, high‑level discussions, market expansion, and wealth creation. (All content herein is copyrighted by Jufair; unauthorized reproduction is prohibited.)