The Shenzhen International Brand Underwear Fair (SIUF), as a key supported exhibition by the Ministry of Commerce, has developed into the leading professional brand underwear fair in terms of scale and influence globally. During the cultural week and exhibition, SIUF hosts large-scale industry public relations promotion activities, award ceremonies, annual events, high-end forums, fashion releases, forming an unprecedented grand event for the Chinese underwear industry.

Lin Yunfeng, President of the China Knitting Industry Association, stated that Shenzhen is a highland for the development of the Chinese underwear industry, recognized by the Ministry of Industry and Information Technology as one of the first 'National Cluster Area Brand Building Demonstration Zones', and also the only national textile regional brand demonstration zone in the underwear industry. With the active promotion of the Shenzhen Underwear Industry Association, 'Shenzhen Underwear' has traveled to the United States, Europe, Oceania, Africa, and entered fashion capitals such as London, Paris, and New York worldwide.

The Shenzhen International Brand Underwear Fair (SIUF) covers an exhibition area of nearly 100,000 square meters, presenting all categories of underwear brand products through eight specialized pavilions including the comprehensive brand pavilion, fashion pavilion, fabric equipment pavilion, and cluster pavilion. At that time, the exhibition will concurrently host two authoritative industry events, the China International Underwear Creative Design Competition and the China International Original Design Competition for Home Wear, and will hold a fashion gala night, award ceremony, fashion trend show, high-end forum, supermodel competition, etc.

The Shenzhen International Brand Underwear Fair (SIUF) is a high-end platform for showcasing international brand underwear and domestic underwear production bases. Based on the Chinese underwear industry, it takes international brand exhibitions as the main body, aims at facilitating communication between the industry and the market, and strives to create an international first-class business platform that integrates underwear brand promotion, cultural dissemination, display transactions, high-level dialogue, market expansion, and wealth creation. (The content of this article belongs exclusively to JuZhan Network, unauthorized forwarding is prohibited)