China Shanghai Franchise & Chain Store Exhibition Tickets

The Shanghai International Franchise Expo (SFE), established in 2005, is China’s leading specialized trade show for franchise investment across all business formats, widely regarded as an industry benchmark. The event encompasses four major sectors—food and beverage, retail, services, and franchise resources—covering more than 120 sub‑segments, and integrates store‑site visits, brand experiences, and business matchmaking. Concurrently, it hosts industry forums, project roadshows, targeted one‑on

The Exhibitor Value of the Shanghai Franchise Expo (SFE)

• A Leading Indicator and Benchmark Platform for China’s Franchise Industry: Since its inception in 2005, the SFE Shanghai International Franchise Expo has been deeply rooted in the franchise investment sector for over two decades, successfully hosting forty editions to date. Guided by a professional and market-oriented approach, it has evolved into an industry‑wide benchmark platform renowned for its credibility and influence. Co‑organized by authoritative institutions such as the Shanghai Chain Operation Association, Shanghai Ibisun Exhibition Co., Ltd., and Shanghai BoHua International Exhibition Co., Ltd., the expo is widely recognized within the industry as the annual bellwether for franchise investment.
• A One‑Stop Decision‑Making Platform Covering All Business Formats: The expo has meticulously structured four core sectors—food & beverage, retail, services, and franchise resources—encompassing more than 120 mainstream market sub‑segments. From Chinese fast food, modern tea drinks, specialty coffee, and signature hot pots in the food & beverage space, to community‑based fresh produce, convenience stores, and curated beauty products in retail; from education and training, automotive services, and health & wellness in the services sector, to supply chain solutions, digital technologies, and legal services under franchise resources—this comprehensive ecosystem creates a complete franchise value chain.
• A Strategic Hub Where Industry Leaders and Rising Stars Compete Side by Side: The expo brings together established giants such as Laoxiang Chicken, Ziyuan Baiwei Chicken, Qian Damama, Yonghe Soy Milk, and Burger King, while also showcasing emerging trailblazers like Uncle Pu’s Mixed Rice, Lingji, Lemon to the Right, and Hetian Water Shop. This “leader‑driven, upstart‑powered” brand matrix offers investors a diverse array of options across multiple investment tiers—from hundreds of thousands to millions—and provides brands with an exceptional stage to showcase their strengths and expand distribution channels.
• An Efficient Trade Platform for Precisely Reaching a Vast Pool of Professional Investors: Leveraging a robust professional audience‑invitation system, each edition attracts tens of thousands of professionals with genuine investment intent. The previous edition drew 67,169 attendees, a year‑on‑year increase of 22%, with many leading brands securing over 200 on‑site contracts. The expo’s professional audience includes seasoned franchisees, multi‑brand investors, cross‑industry entrepreneurs, and international investors, providing exhibitors with high‑quality leads and opportunities for meaningful business conversions.
• Unique Value for Brands: A Dual Engine for Channel Expansion and Brand Visibility: Beyond serving as a core channel for recruiting franchisees, the SFE is also a strategic platform for brand exposure and industry advocacy. Concurrent with the expo, high‑profile forums such as the Franchise Spring Summit, the Super Franchisee Conference, and the Global Summit on Chinese Cuisine Going Global bring together industry luminaries, operators of thousands of outlets, and influential commercial IP holders, offering brands invaluable opportunities to engage with industry elites and amplify their brand impact. Several exhibiting brands have even surpassed their annual store‑expansion targets through the SFE platform.
• Unique Value for Investors: A One‑Stop Decision‑Making Platform for Product Selection and Risk Mitigation: For franchise investors, the SFE provides a secure environment that enables “pre‑assessment before decision‑making.” Attendees can personally experience brand products and services on site, engage directly with brand founders, gain deep insights into franchise policies and support systems, and learn practical methodologies from industry experts through concurrent forums—effectively helping them avoid the pitfalls of hasty franchise acquisitions.
• A Super Hub for Industry Trend Insights and Resource Coordination: Six specialized forum summits held concurrently with the expo address key topics such as scaling to thousands of outlets, the realities of franchise profitability, digital transformation, compliance‑driven operations, and the global expansion of Chinese cuisine, delivering actionable, results‑oriented strategies. In addition, the event features one‑on‑one matchmaking sessions for super franchisees, brand roadshows, award ceremonies, and other diverse activities, fostering a holistic ecosystem that connects brands, investors, suppliers, and service providers along the entire value chain.