The Bangkok Beauty Expo in Thailand (COSMOPROF CBE ASEAN) is one of the exhibitions under the world-renowned beauty and hairdressing brand series Cosmoprof; it is the first exhibition of global beauty brands with a long history and high reputation. In the field of beauty and hairdressing, it has become the most concerned and important event worldwide, now paying special attention to the hot spring SPA industry.

With huge consumer demand and strong economic growth, the ASEAN region has become an important engine driving the global cosmetics market. This was fully demonstrated at Cosmoprof CBE. The exhibition attracted 16,636 professionals from 59 countries and regions, with a 28% increase in international buyers. The number of participants from major Asian countries such as China, the Philippines, South Korea, India, and Japan increased significantly, proving that the reputation and status of Cosmoprof CBE are increasingly strengthening, becoming a trend-setting event and product launch for ASEAN countries.

A wide range of companies displayed their latest products, allowing importers, retailers, distributors, and brand companies to observe and purchase, understanding the development trends from raw materials to branded finished products. During the Bangkok Beauty Expo in Thailand (COSMOPROF CBE ASEAN), a series of educational and trend activities were held, including the World Spa & Wellness Congress, Cosmotalks seminars, and CosmoOnstage beauty demonstrations, which were highly appreciated by visitors. International experts gathered to discuss the main challenges and opportunities facing the industry, sharing their insights with over 500 stakeholders.

The various categories of the Bangkok Beauty Expo in Thailand (COSMOPROF CBE ASEAN) have achieved remarkable results, summarizing the main trends and categories of the beauty industry in the ASEAN region. Medical aesthetics and beauty supplements became hot topics, reflecting the top trends in the ASEAN region, while various special measures and "Made in Thailand Cosmetics" and "Thai Premium Brands" showcased exhibitors' excellent products.