COSMOPROF CBE ASEANCOSMOPROF CBE ASEAN

COSMOPROF CBE ASEAN is one of the exhibitions under the globally renowned Cosmoprof beauty and hair brand series. As the premier global beauty exhibition with a long history and prestigious reputation, it has become the most watched and significant event in the beauty and hair industry worldwide, with a special focus on the wellness and spa sector.

Leveraging massive consumer demand and robust economic growth, the ASEAN region has become a key engine driving the global cosmetics market, a fact fully demonstrated at Cosmoprof CBE. This edition attracted 16,636 professionals from 59 countries and regions. The increase in international buyers reached as high as 28%. The significant rise in attendance from major Asian countries such as China, the Philippines, South Korea, India, and Japan proves that the reputation and status of Cosmoprof CBE are continuously strengthening, establishing it as a trendsetting and product-launching premier event for ASEAN nations.

A multitude of enterprises showcased their latest products, allowing importers, retailers, distributors, and brand companies to observe, source, and understand development trends from raw materials to finished branded goods. During COSMOPROF CBE ASEAN, a series of educational and trend-focused activities were held, prominently featuring the World Spa & Wellness Conference, Cosmotalks seminars, and CosmoOnstage live beauty demonstrations, which were highly praised by attendees. International experts gathered to discuss key challenges and opportunities facing the industry, sharing unique insights with over 500 stakeholders.

All sectors of COSMOPROF CBE ASEAN achieved outstanding results, comprehensively covering the main trends and categories of the beauty industry's development in the ASEAN region. Medical aesthetics and beauty supplements emerged as a hot focus, reflecting top trends in the ASEAN market. Meanwhile, several special initiatives, including "Made in Thailand Cosmetics" and "Thai Premium Brands," showcased the exceptional products of exhibitors.