Frankfurt Tourism Trade Fair, GermanyIMEX

IMEX, the International Meetings and Incentive Travel Show held in Frankfurt, Germany, is one of the world’s most important trade fairs dedicated to business meetings and incentive travel. Since its inception in 2002, IMEX has established itself as Germany’s premier exhibition for conferences, events, and incentive travel.

This year’s edition debuted with the largest scale in its history, setting new records for both exhibition space and exhibitor participation. Moreover, with robust business outcomes and strong international engagement, it once again underscores that the global MICE industry is entering a new phase of growth.

JuZhan has organized multiple participations for select high-quality enterprises! During the IMEX event, a total of 73,000 pre-scheduled business meetings were arranged, including 63,500 one-on-one, precision‑focused discussions. This figure not only broke previous records but also serves as a key indicator of the rapid recovery in business activity across the global MICE sector.

On the exhibition floor, it was evident that face-to-face business interactions are once again becoming the industry’s central driving force. Whether promoting international destinations, procuring corporate meeting venues, or negotiating incentive travel and large-scale international conference projects, the atmosphere on site reflected an exceptionally dynamic spirit of collaboration.

Carina Bauer, CEO of IMEX Group, emphasized that genuine human interaction—authentic, trustworthy, and deeply personal—remains the cornerstone of commercial partnerships, industry innovation, and long-term relationship-building. The trust, emotional resonance, and immediate feedback fostered through in-person exchanges cannot be fully replicated by any digital tool.

As a pivotal platform for the global MICE industry, IMEX not only continues to strengthen its capacity for international business matchmaking but also consistently pushes the boundaries of industry innovation.