Saudi Tourism Forum (STF)Saudi Tourism Forum

The Saudi Tourism Forum (STF) is a premier cultural and tourism industry event in Saudi Arabia. It brings together distinguished guests including members of the Saudi Royal Family, representatives from the Public Investment Fund (PIF), and McKinsey consultants. Aoya Group has reached cooperation intentions with multiple institutions, covering areas such as cultural heritage conservation and urban renewal.

Saudi Arabia is renowned for its rich cultural diversity, shaped by numerous ancient civilizations. In September 2019, the Kingdom opened its doors to the world for the first time with the introduction of tourist visas. Visitors from across the globe have since flocked to explore its ancient history, breathtaking landscapes, and discover the unique charm of traditional Saudi hospitality.

Under Saudi Vision 2030, the Kingdom aims to attract over 100 million international visitors annually by 2030. The Saudi Tourism Forum (STF) has been instrumental in driving the growth of the cultural and tourism sector, positioning itself as a strategic cornerstone for expanding into the Middle Eastern market.

As the flagship B2B platform for Saudi Arabia's travel and tourism industry, the event propels the nation into the ranks of global tourism powerhouses. The Saudi Tourism Forum (STF) has delivered significant benefits to domestic tourism, the luxury hospitality sector, cultural projects, and local economies. Through the collaborative platform established by the exhibition, participating enterprises not only secure international orders and distribution channels but also contribute to job creation and the synergistic upgrading of the domestic tourism industry chain.