Tourism Indaba (South Africa Tourism Expo)INDABA

Tourism Indaba (South Africa Tourism Expo) is the largest and most authoritative tourism exhibition in Africa. The event aims to promote South Africa as a premier global tourism destination and hub. It is designed to build a robust tourism network, offering travel agencies opportunities to expand their business globally, while fostering a healthy environment for B2C and B2B interactions worldwide. (Copyright belongs to Juzhan. Reproduction without permission is prohibited.)

The previous edition of Tourism Indaba covered a total exhibition area of 36,000 square meters, featuring 757 exhibitors from China, Mexico, New Zealand, Turkey, Dubai, Brazil, the United States, Canada, Russia, Japan, Germany, Kenya, Egypt, and other regions, with 28,410 attendees.

South Africa's tourism revenue has now surpassed that of the mining industry, becoming a key pillar of the national GDP, with tourism often hailed as the country's "new gold". Tourism Indaba aims to deliver a comprehensive and engaging experience that facilitates direct interaction between clients and industry professionals. The expo serves as an exceptional platform for cooperation and mutual understanding between the South African and Chinese tourism sectors, significantly driving Chinese tourist arrivals to South Africa.