The World Food Shenzhen Expo (Anuga Select China) is the first international exhibition to strategically target the food and beverage market in South China. Co-organized by Koelnmesse, China National Food and Native Produce Import and Export Chamber of Commerce, and Shenzhen Retail Association, it is strongly supported by the globally leading German Koelnmesse World Food Fair (Anuga).(The content of this article belongs exclusively to JuZhan Network. Unauthorized forwarding is prohibited.)

The new edition of the exhibition has expanded its product range from the original categories of meat, confectionery and snacks, dairy products, fine foods, seafood and aquatic products, green and healthy foods, beverages, and catering services and technology, to include four new zones: food and beverage technology, whisky and spirits, plant-based foods, tea drinks, and licensed foods.

The establishment of these new zones at the World Food Shenzhen Expo (Anuga Select China) will cover the entire industrial chain from the front-end food production and packaging technology to the final products. The technology involved in food production and packaging has always been a hot topic in the development of the Greater Bay Area. The addition of these four sectors will further enrich the product range, inviting industry leaders and trade visitors from these sectors to gather together and participate in the comprehensive trading platform for the food and beverage industry.

In terms of trade audience promotion for the World Food Shenzhen Expo (Anuga Select China), in addition to traditional exhibition displays, the event organizers will collaborate with various partners during and prior to the exhibition to host a series of concurrent conferences, cooking competitions, customized food and beverage experiences, business matching activities, and collaborations with local industry associations. With carefully designed topics, exciting events, and precise trade matching, they aim to cover the current hotspots that are of common concern across the entire food and beverage industry chain, providing trade visitors with multiple benefits from attending the exhibition, and striving to make the World Food Shenzhen Expo (Anuga Select China) an annual industry gala in the hearts of food and beverage professionals in the South China region.

The World Food Shenzhen Expo (Anuga Select China) will discuss global cuisine and reignite the vibrant market. With a larger scale, more international and domestic pavilions, and higher-quality exhibits, it will reunite with every professional in the food and beverage industry.