Chengdu Construction and Decoration Materials Expo – Chengdu BuildExpoCCBD

The 2027 exhibition will undergo a comprehensive upgrade, striving to become a leading benchmark for the development of the western construction and decoration industry and a central hub for commercial cooperation. With an exhibition space spanning 150,000 square meters, it will bring together over 1,000 premium brands and attract 160,000 professional visitors, providing a one-stop platform to connect with five key target audiences: building materials and home furnishing distributors, end‑retailers, home‑improvement channels, large‑scale project procurement entities, and high‑end custom designers.

【Core Advantages · Six Key Value Propositions】

Convergence of Policy Drivers and Explosive Growth in the Western Market

 Riding on multiple favorable policies—including the Chengdu–Chongqing Twin-City Economic Circle development, urban renewal initiatives, residential renovation projects, and dual-carbon environmental protection measures—demand for building-related services, home improvement, construction and interior decoration, and space remodeling continues to surge. As a result, the western region has emerged as a core market with leading growth rates and immense development potential in China’s construction and interior design industries.

Shuangqu: Precision-driven cultivation and dual-channel breakthroughs in distribution and engineering to drive incremental growth

Building a robust database of over 500,000+ precision-targeted building materials and home furnishing distributors across Sichuan, Chongqing, Yunnan, Guizhou, and Shaanxi, with regional buyer delegations organized to attend the exhibition and facilitate direct business matchmaking. Strategically inviting more than 100,000 real estate procurement groups, interior design firms, architects, general contractors, design agencies, and public–private project developers, this initiative seamlessly connects distributor‑level wholesale and retail channels with project‑based supply chains, ensuring comprehensive channel deployment and on‑the‑ground order fulfillment.

Joint Chengdu–Chongqing Exhibition Initiative: Year-Round Deep Engagement in the Western Market

The exhibition has established a dual-city linkage model—“Chengdu in April, Chongqing in October”—with unified investment promotion and operational management, coordinated visitor attraction, and mutual sharing of industry resources. Throughout the year, it consistently delivers market promotion, brand exposure, and channel‑empowerment services, helping enterprises consolidate their market share in Western China and achieve year-round customer acquisition and revenue generation through two concurrent exhibitions annually.

Backed by international resources, facilitating two-way trade between domestic and overseas markets

Leveraging the global exhibition network of Informa, this initiative establishes deep connections with the Belt and Road Initiative and the RCEP cross-border procurement framework, helping Western home‑building and furniture brands expand into national markets and tap overseas business opportunities, thereby achieving a dual‑track breakthrough in strengthening domestic distribution channels while scaling up international trade operations.

A comprehensive traffic matrix for sustained customer acquisition, 365 days a year

We have built an exclusive, omnichannel online–offline communication matrix tailored to the construction and interior‑fitout industry, integrating over 300 industry media outlets, more than 50 new‑media traffic accounts, offline advertising across over 300 specialized building‑materials markets in Western China, as well as a private‑domain community network of over 300,000 distributors in the sector and a digital cloud‑exhibition platform.

This creates a full‑cycle service loop that drives pre‑event customer acquisition and traffic generation across the web, facilitates efficient, precision‑driven matchmaking during the event, and ensures sustained conversion and customer retention afterward—providing year‑round support to building‑materials and home‑furnishing brands by boosting visibility, expanding distribution channels, and cultivating high‑quality, targeted customer bases, thereby achieving long‑term business growth.

Going with the Trend: Renewal and Breakthrough | Seizing the New Development Cycle of the Construction and Interior‑Fitout Industry

      Today, the architectural decoration industry has moved beyond single‑product sales and low‑price, homogeneous competition, steadily advancing toward integrated whole‑home solutions, quality‑driven upgrades, green and energy‑efficient practices, intelligent manufacturing, and deeper exploitation of the existing‑stock market. Leveraging the strategic locational advantages of the Chengdu–Chongqing region, urban renewal incentives, and mature industrial clusters, Western China has emerged as a core hub driving robust growth in the construction and interior‑fitout sector.

      The 2027 Chengdu Construction and Decoration Materials Expo, now in its 25th edition and deeply rooted in the Western Chinese market, closely follows mainstream industry trends while covering the entire value chain—from primary building materials and whole‑home fitouts to door and window systems, complementary hardware, and intelligent production equipment. Anchored in the region’s leading position within the industry, it serves as a premier regional trade‑exchange platform, helping companies seize market opportunities, elevate brand stature, unlock engineering‑channel sales, and upgrade their smart‑manufacturing capabilities—working together to co‑create a new future for the sector.

Eight Thematic Pavilions Covering the Entire Construction and Interior‑Fitout Value Chain

2027 CCBD Chengdu Construction Expo – Exhibition Layout

The expo features eight specialized thematic pavilions, comprehensively covering door and window systems, smart home technologies, bathroom fixtures, lighting, HVAC and kitchen appliances, custom furniture and intelligent manufacturing equipment, ceiling/wall/floor materials and soft furnishings, as well as products spanning the upstream and downstream segments of the urban‑renewal value chain. With a complete range of categories, it precisely meets diverse procurement needs.