ITB Berlin (Internationale Tourismus-Börse Berlin)ITB Berlin

ITB Berlin is the world's largest B2B travel trade show. Recognized as the "golden marketplace" for the entire tourism industry, it plays a pivotal role in driving global tourism and serves as a key barometer for the sector. Since its inception in 1966, this annual "class reunion" for the tourism industry has created countless memories and fostered invaluable business relationships.

The event attracted over 5,500 exhibitors from more than 170 countries and regions. The China Pavilion, themed "Hello! China," made its debut at the show. Organized by the Frankfurt Office of the Ministry of Culture and Tourism of China, nearly 100 representatives from Chinese exhibition delegations across 13 provinces, municipalities, and cities—including Beijing, Shanghai, Jiangsu, Zhejiang, Anhui, Hunan, Guangdong, Hainan, Sichuan, Yunnan, Shaanxi, Harbin, and Ganzhou—participated. Marking their first collective appearance post-pandemic, they showcased the charm of Chinese culture and tourism through a multi-dimensional approach combining on-site and off-site, online and offline promotional activities, deeply promoting China's cultural and tourism resources.

At the opening ceremony of the China Pavilion, Minister Counselor Zeng Yingru of the Chinese Embassy in Germany stated that this participation serves as another vivid testament to the comprehensive return of China's tourism industry to the international market. The full-speed recovery of China's tourism sector is injecting strong confidence and momentum into the global tourism revival. Highlighting a series of recent tourism promotion measures introduced by the Chinese government, she expressed hope that friends and industry colleagues would continue to support the development of China's tourism industry, actively engage in the Chinese tourism market, share in China's development dividends, and jointly promote the prosperity of global tourism.

ITB Berlin showcases the latest tourism development concepts and global marketing strategies, continuously attracting industry decision-makers and corporate leaders. The number of exhibitors and visitors has seen steady annual growth. Gathering leadership representatives from both public and private tourism sectors worldwide, the continuous increase in international attendees further underscores ITB Berlin's significant impact on the global tourism market.

Regarded as the "golden marketplace" for the entire tourism industry, ITB Berlin acts as a key driving force for the sector. Its extensive exhibition space, comprehensive event segments, and full-scale conference services and supporting programs represent the complete spectrum of tourism products. Furthermore, the products themselves foster new tourism development concepts, global methodologies, and targeted marketing strategies.

Juzhan has repeatedly organized premium enterprises to exhibit! ITB Berlin attracts senior professionals with decision-making authority, with exhibitor and visitor numbers growing steadily each year. As the world's leading travel trade show, ITB Berlin serves as the premier business platform for global tourism professionals.