The German International Tourism Fair - Berlin Travel Show (ITB Berlin) is the largest B2B travel trade fair in the world. ITB is known as the golden market of the entire tourism industry and has a significant driving force on the global tourism industry, serving as a bellwether for the world's tourism industry.

Since 1966, it has been a gathering place for the tourism industry every year, with countless memories and benefits from the business relationships established there.

The German International Tourism Fair - Berlin Travel Show (ITB Berlin) attracted over 5,500 exhibitors from more than 170 countries and regions. The Chinese exhibition area, themed "Hello! China", made its debut at the fair. The China National Tourist Office in Frankfurt organized nearly 100 representatives from 13 provinces and cities including Beijing, Shanghai, Jiangsu, Zhejiang, Anhui, Hunan, Guangdong, Hainan, Sichuan, Yunnan, Shaanxi, Harbin, and Ganzhou. They made their first collective appearance after the pandemic, showcasing the charm of Chinese culture and tourism through various promotional methods both within and outside the venue, online and offline.

Chinese Ambassador to Germany, Gong Yingchun, said at the opening ceremony of the Chinese pavilion that this participation is another vivid footnote to China's tourism industry fully returning to the international tourism market. She mentioned that the full-speed return of China's tourism industry is injecting strong confidence and momentum into the recovery and revitalization of the global tourism industry. She also referred to the series of tourism promotion measures recently introduced by the Chinese government, expressing hope that friends and colleagues in the industry will continue to pay attention to and support the development of China's tourism industry, actively participate in the Chinese tourism market, share the benefits of China's development, and jointly promote the prosperity of the global tourism industry.

The German International Tourism Fair - Berlin Travel Show (ITB Berlin) showcases the latest tourism development concepts and global market promotion methods, continuously attracting industry decision-makers and corporate leaders. The number of exhibitors and visitors has steadily increased year by year. It gathers leading representatives from private and public tourism worldwide, and the continuous increase in the number of international customers once again demonstrates the significance of ITB Berlin to the global tourism market.

As the golden market of the entire tourism industry, the German International Tourism Fair - Berlin Travel Show (ITB Berlin) is the driving force of the tourism industry. Its exhibition area and various aspects, as well as comprehensive conference services and supporting projects, represent all products of the tourism industry. At the same time, the products themselves also build new tourism development concepts, global approaches, and marketing targets.

The German International Tourism Fair - Berlin Travel Show (ITB Berlin) attracts high-level professionals with decision-making power, and the number of exhibitors and visitors is steadily increasing year by year. As the world's leading travel trade show, the German International Tourism Fair - Berlin Travel Show (ITB Berlin) is the primary business platform for global tourism industry participants.