BIT (Borsa Internazionale del Turismo) - Milan International Tourism ExhibitionBIT

The BIT (Borsa Internazionale del Turismo) is Italy's largest and most professional tourism exhibition, and ranks among the top three most important tourism trade shows in Europe. Established in 1980, it is jointly organized by Fiera Milano and Deutsche Messe AG. It attracts global tourism operators and travelers to the capital of the Lombardy region.

BIT is a comprehensive exhibition covering tourism, hospitality, aviation, travel agencies, tourism infrastructure, cultural tourism, eco-tourism, and more. Exhibitors will showcase their latest travel products and services, including tour packages, hotels, tourism facilities, airlines, travel agencies, travel consulting and planning services, cultural tourism, and eco-tourism.

The previous edition of BIT covered a total exhibition area of 35,000 square meters, featuring 690 exhibitors from China, Japan, South Korea, the UK, France, Poland, Russia, Dubai, Australia, Singapore, India, Hong Kong (China), and other regions, with an attendance of 46,718 visitors.

Juzhan Exhibition, with a core focus on innovative technology and service experience, has earned widespread acclaim. For years, Juzhan has provided efficient and professional exhibition services for Chinese foreign trade enterprises. BIT has become a pivotal event in Italy's tourism industry, driving industrial development and innovation while promoting the dissemination and advancement of tourism culture.