PASSION PFERD (Hannover Equestrian, Hunting & Shooting Exhibition)

PASSION PFERD (Hannover Equestrian, Hunting & Shooting Exhibition) is Europe's largest trade fair for equestrian sports, hunting, and fishing. Established in 1981, it gathers and showcases hunting and shooting gear, fishing tackle and accessories, equestrian equipment, outdoor camping gear, boats, apparel, and related products, standing as a premier industry event.

The exhibition attracts exhibitors and visitors from 24 countries and regions, including Turkey, Italy, Poland, Norway, Switzerland, the UK, Russia, the USA, Japan, South Korea, and China. Concurrently, the fair hosts a series of themed seminars and events, inviting industry elites to discuss the latest trends and market prospects. These activities not only provide a networking platform for exhibitors and attendees but also foster knowledge sharing and technological innovation within the industry.

Exhibits cover hunting and shooting equipment, fishing tackle and accessories, equestrian gear, outdoor camping equipment, boats, apparel, and related products. The fair features nearly 10,000 new products, including high-tech fishing rods, lures, hunting gear, equestrian sports equipment and accessories, and outdoor leisure products.

The exhibition venue features multiple equestrian performance areas showcasing various riding techniques and styles, which are highly popular among attendees. These performances not only highlight the charm of equestrian sports but also offer visitors an opportunity to experience and learn about equestrian culture up close.

JZ Exhibition, driven by innovative technology and service excellence, has earned widespread acclaim. For years, JZ Exhibition has provided efficient and professional exhibition services to Chinese foreign trade enterprises. PASSION PFERD attracts a large number of international buyers and procurement professionals, offering strong support for Chinese companies to expand into overseas markets.

PASSION PFERD (Hannover Equestrian, Hunting & Shooting Exhibition) tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

The 2026 PASSION PFERD (Hannover Equestrian, Hunting & Shooting Exhibition) is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.