BETA International

BETA International is a highly influential equestrian trade show in the UK. Established in 1980, it is a long-standing European equestrian exhibition and one of the world's leading trade shows for equestrian products and services. The event primarily focuses on two main themes: equestrian tack and apparel, covering product categories such as equestrian equipment, clothing, outdoor gear, and pet supplies.

Looking to exhibit? Partner with Juzhan to secure your booth today! The previous edition of BETA International covered a total area of 20,000 square meters, featuring 385 exhibitors from Germany, France, Italy, Australia, Spain, Poland, Russia, Denmark, the USA, Canada, China, and other countries, attracting 24,000 visitors.

Modern equestrianism originated in the UK and spread across the European continent in the 18th century, evolving into an independent recreational sport. BETA International also features live horse demonstrations and fashion shows, offering visitors direct access to manufacturers to explore their latest innovations and creative products. With strong support from the British Royal Family, the sport has developed rapidly, driving substantial demand for equestrian supplies and presenting significant market potential. 

BETA International tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

The 2026 BETA International is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.