China Shanghai Retail Fresh Food Exhibition(FMR) is the only exhibition in China themed around retailers' procurement of fresh food ingredients. It is organized by the Private Label Professional Committee (PLSC) of the Shanghai Brand Licensing Business Association. The exhibition aims to address industry pain points such as wide distribution, significant differences, and information asymmetry in the fresh food ingredient sector.

The FMR exhibition area last year was 70,000 square meters, with 1,500 participating companies from countries including Taiwan, Italy, Pakistan, Singapore, Germany, Dubai, Russia, France, etc., and a total of 30,000 participants.

Some high-quality buyers at the FMR include Walmart, Sam's Club, Metro, Carrefour, RT-Mart, Auchan China, Yonghui Superstores, AEON China, Tesco Lotus, Hubei Wushang Quantian, Shanghai Bailian Group, Sanjiang Shopping, Metropolis, Lianhua, Hubei Huangshang, Hebei Huiyou, Guizhou Heji, Xinglong Guangyuan, Guan Supermarket, Zhongbai Warehouse Supermarket, Dia Daily, Daily Fresh, Zhongliang Womai, Benlai Life, Daily果园Daily Fruit Garden, Yiguo Fresh, Baiguoyuan, Xian Dong Life, Xian Yi Net, Suning Fresh, Xianzhida, Yi Acre Field, etc.

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