The Morocco China Refrigeration Expo (CR Morocco) is the most professional exhibition for refrigeration and air conditioning in Morocco, covering a total of 16 countries including Egypt, Algeria, Spain, Portugal, and Turkey.

According to the organizer, the installation rate of air conditioners in Moroccan urban areas is 25%, indicating there is still vast market potential. From the perspective of exhibitor registration, many international brands have already entered the Moroccan market, including Panasonic, Samsung, LG, and Turkish exhibitors. It's worth noting that Turkish exhibitors are highly enthusiastic about refrigeration exhibitions in the Middle East and Africa, which coincides with the strategic goal of many Chinese companies aiming to expand into the Middle East and Africa markets.

For the Moroccan market, Chinese exhibitors seem to be in a state of hesitation. As a strong African country, especially considering its essence as 'Africa's European country', Morocco cannot be overlooked from an economic, climatic, or political standpoint.

Morocco China Refrigeration Expo is one of the world's leading exhibitions for refrigeration, air conditioning, heating ventilation, frozen food processing, packaging, and storage. As part of the series in Africa, the Morocco China Refrigeration Exhibition (CR Morocco) is the best trade platform for Chinese refrigeration companies to enter the Moroccan and even African markets.