The China Guangzhou Asia Food Expo (FLCEAsia) focuses on local specialty hot pot bases, hot pot ingredients, compound seasonings, hot pot supplies, and processing equipment from upstream to downstream industries, providing a one-stop procurement platform for the hot pot industry.

With a long history of food culture, large population mobility, and strong food inclusiveness, Guangdong Province is a core city in the Guangdong-Hong Kong-Macao Greater Bay Area, a pivotal city in China's reform and opening up, and also radiates overseas South Asian, Southeast Asian, and European and American markets. With superior location and active economic growth, the hot pot catering market has strong consumption power. According to official data statistics, Guangdong Province ranks second only to Sichuan Province in terms of the number of hot pot stores in the country, and it is still growing at a rate of 15% annually. As the variety of Chinese hot pot types becomes increasingly diversified and the industry develops rapidly, hot pot has occupied 30% of the entire catering industry market share, with strong demand for hot pot ingredient supply chains and other markets, and the future market prospects are promising.

The China Guangzhou Asia Food Expo (FLCEAsia) is held concurrently with the FLCEAsia Asia Food Exhibition, enabling seamless connection between upstream and downstream industrial chains. At the same time, industry-themed seminars and product promotion conferences, industry innovation and development forums, promote the exchange of front-end industry information and technology, jointly explore the latest market development trends and innovative solutions, and promote the establishment of cooperative partnerships.