World Travel Market London (WTM)World Travel Market London

World Travel Market London (WTM) is a globally leading travel trade show. It provides a premier platform for industry professionals to network and conduct business, leveraging its extensive industry network and unparalleled global reach to create personal and commercial opportunities, delivering high-quality connections, content, and community for attendees.

Themed "Travel Powers the World," WTM is one of the largest and most professional travel trade events globally. Established in 1980, the exhibition annually features showcases and in-depth discussions on business travel, cultural tourism, budget accommodation, travel technology, trends & events, and youth travel agencies. It attracts numerous global destination countries, tourism boards, and organizations from Asia, the Americas, Europe, Africa, and the Middle East.

The organizers emphasize that as an international platform for learning, exchange, and win-win cooperation, this year's WTM aims not only to showcase the latest developments in the global tourism industry but also to provide unique networking opportunities for industry transformation and growth.

Notably, the China Pavilion, themed "High-Quality Development of China's Tourism," has drawn significant attention since its debut. At this trade show, China once again promotes its national tourism brand "Hello! China." Covering a total area of 210 square meters, the pavilion is organized by the China National Tourism Administration Office in London, featuring cultural and tourism authorities from Beijing, Shanghai, Chongqing, Yunnan, Shaanxi, Guangxi, Henan, Xinjiang, and Sanya, alongside dozens of outstanding Chinese travel enterprises. Through captivating tourism promotions and intangible cultural heritage displays, the pavilion vividly showcases China's rich historical resources and cultural charm. (Copyright belongs to Juzhan. Reproduction without permission is prohibited.)

World Travel Market London (WTM) brings together a vast number of travel professionals and facilitates extensive business transactions. Covering the global tourism sector, it holds immense influence within the industry. World Travel Market London (WTM) also serves as the premier platform for Chinese travel enterprises to expand into EU countries and the global market, making it highly significant.