Beautyworld Japan WEST is the largest trade fair for the beauty industry in western Japan. The number of exhibitors has reached a record high and has expanded to its largest scale ever, reflecting the significant growth of the industry and consolidating its position as the regional center of the beauty industry in the region.

Drawing on the success of the Tokyo Beauty Fair, Beautyworld Japan WEST also introduced a new "Fem more" zone, offering products and services that enhance women's health and well-being. In addition, eight product zones will cover a wide range of goods and services for salons, hotels, spas, and retail, including cosmetics, beauty equipment, creative hairdressing, nail care, eyelashes, business support, and health + beauty.

The Korean Pavilion and Chinese Pavilion will showcase a series of skincare cosmetics, makeup, hair care, and nail care products that are popular with Japanese importers. The exhibition will also welcome cosmetics and hair care product exhibitors from Israel and Taiwan Province of China.

Beautyworld Japan WEST is not only an efficient procurement platform but also plays a significant role as a learning and communication destination for all participants. The show's popular sections, "Beauty Stage" and "Hairdressing & Nail Art Stage", will host 30 sessions, 13 of which are making their debut in Osaka. A series of special seminars on health and beauty are also planned, along with a variety of exhibitor demonstrations. (The content of this article is owned by Juexpo, unauthorized forwarding is prohibited.)