Hangzhou International Auto Customization & Modification Show – RA Auto ShowRA CHINA AUTO SALON

The Hangzhou International Auto Customization & Modification Exhibition—RA China Auto Salon—was founded in 2006 and is the first specialized trade show in China dedicated to the automotive customization and modification sector. Over time and through market evolution, RA China Auto Salon has continuously adapted, refined, upgraded, and innovated, now adopting an exhibition framework characterized by “one core and two pillars”: customized complete vehicles as the main focus, with supporting services and design as the backbone; and manufacturing facilities as the driving force, complemented by trade and consumer engagement as the two wings.

Rather than pursuing sheer scale at the expense of quality or chasing superficial glamour, the Hangzhou International Auto Customization & Modification Exhibition—RA China Auto Salon—has consistently positioned itself as a pioneer and a unique leader, seizing opportunities and setting industry benchmarks while steadfastly upholding its singular identity. This approach has paved the way for innovative development aligned with China’s industrial growth trajectory and evolving consumer culture. The event has demonstrated significant strengths in new‑product launches, brand building, and transaction facilitation; at the last edition, the rate of new‑product introductions exceeded 90%, and on‑site sales totaled over RMB 320 million within three days. (Copyright of this content belongs to Juzhan; unauthorized reproduction is prohibited.)

Under the theme “Crafting a Better Life Through Customization—Starting with Passion (RA),” the Hangzhou International Auto Customization & Modification Exhibition—RA China Auto Salon—will embark on a comprehensive re‑planning and restructuring. While deepening its cultivation of industry resources and amplifying spillover effects, the event will place particular emphasis on integrating elements of contemporary lifestyle, expanding its reach at the consumer end, and actively guiding and accelerating the Chinese automotive customization and modification sector into a new era—ERA 2.0.