The Zhongshan International Game and Amusement Fair (G&A) is the most popular game and animation exhibition in the South China region. Hosted by the Chinese Cultural Entertainment Industry Association, the Guangdong Provincial Department of Culture, and the Zhongshan Municipal Government. Focusing on the core goal of "upgrading the game and amusement industry", it meets the overall requirements of internationality, authority, and efficiency to create the best platform for trading and showcasing Chinese animation games and amusement, promoting the healthy and rapid development of the Chinese animation games and amusement industry, and actively driving Chinese original content to go global.

The Zhongshan International Game and Amusement Fair (G&A) had an exhibition area of 60,000 square meters last session, with 500 participating companies and 22,000 participants. The exhibition is themed around "revitalizing tourism and culture, recreating glory", and continues to receive support from related Zhongshan municipal government agencies such as the Zhongshan Municipal Bureau of Culture, Radio, Film, and Tourism, and the Zhongshan Municipal Bureau of Commerce, further enhancing the social influence and corporate appeal of the exhibition, and jointly promoting high-quality development of the tourism and culture industry. (The content of this article belongs exclusively to JuZhan, unauthorized forwarding is prohibited.)

The Zhongshan International Game and Amusement Fair (G&A) also features various activities and seminars, which have become a trendsetter in the market, receiving recognition from overseas buyers, and also providing the people of Zhongshan with the best opportunity to see the latest amusement products. It showcases the latest global game and amusement products, cultural tourism innovative products, highlights the latest development achievements of China's game and amusement, and cultural tourism industries, and helps revitalize the tourism and culture industry after the epidemic, recreating glory.