As an integral part of the ChinaJoy brand, the China (Shanghai) Animation and Derivative Licensing Expo(CAWAE) has become the preferred choice for many industry-related brands to exhibit. The tens of thousands of visitors at the ChinaJoy exhibition site are highly aligned with the target audience of animation enterprises, which has further fueled the enthusiasm of well-known domestic animation brands for participation.

The China (Shanghai) International Animation and Derivative Licensing Exhibition CAWAE has flourished alongside the booming development of China's animation cultural and creative industry in recent years. It has concentrated on industrial advantages and provided a broad platform and advantageous promotional resources for animation and derivative companies. Today, animation companies, comic companies, film and television companies, individual animation creators, derivative product companies, publishers, distributors, channel providers, toy companies, product agents, investment institutions, etc., can all find their target audience and exhibition platforms in CAWAE.

The China (Shanghai) International Animation and Derivative Licensing Exhibition CAWAE integrates functions such as brand display and IP licensing, peripheral derivative products, figurines, and trendy toys for display and sale, and combines it with the grand finals of the "ChinaJoy Cosplay Carnival" professional cosplay competition and the grand finals of the "Dance Excellence-ChinaJoy National Dance Troupe Grand Ceremony" official large-scale activities of ChinaJoy, making it a paradise for anime game enthusiasts and cosplay lovers. As the secondary dimension industry grows and matures, CAWAE has gradually become the annual event of the secondary dimension industry, showcasing the vibrant state of the secondary dimension industry, promoting its continuous development, and presenting its new posture.