Music China (Shanghai International Music Exhibition)Music China

Founded in 2002, Music China (Shanghai International Music Exhibition) has become one of the most influential musical instrument exhibitions in the world. It gathers renowned domestic and international brands and enterprises, building an excellent platform for Chinese musical instruments to go global and for international peers to understand China. Exhibiting companies and displayed products cover the entire industry landscape, from product design and manufacturing to music education and training. Both exhibitors and visitors can obtain the latest industry insights and find business partners.

The exhibition features exhibitors from 23 countries and regions, including seven major national pavilions from Germany, France, the Czech Republic, Japan, Spain, Italy, and China, further enhancing its diversity. It attracts buyers from 92 countries and regions, as well as all major provinces in China, for visits and procurement. (Copyright of this content belongs to Juzhan. Reproduction without permission is prohibited.)

Music China adheres to an international and professional development path, driving product technology upgrades, industry innovation, and industrial capacity enhancement. It is increasingly becoming the premier choice for overseas buyers to source products and for domestic musical instruments to expand globally.

The target audience includes domestic and international music stores, distributors and agents, music conservatories and training institutions, performing arts troupes, musicians, artists, instrument collectors, professional and amateur players, performance venues, youth activity centers, kindergartens, primary and secondary schools, universities, professional and public media, relevant associations, high-income groups, and music enthusiasts.