Brand Licensing Europe

Brand Licensing Europe is the largest and most professional brand licensing exhibition in Europe. It provides attendees with an opportunity to showcase their brands to the European licensing industry, increasing brand visibility on licensed retail shelves. Featuring hundreds of brand owners and agencies representing over 2,500 brands across sectors such as characters & entertainment, sports, gaming, heritage, publishing, and art.

Juzhan has repeatedly organized high-quality enterprises to participate! The previous edition of Brand Licensing Europe covered a total area of 25,000 square meters, with 418 exhibiting companies from China, Brazil, Italy, Russia, Australia, South Korea, Japan, Singapore, Taiwan (China), and other regions, attracting 27,950 attendees.

Brand Licensing Europe gathers insights from brand owners, retailers, and licensees on industry success and offers valuable advice on how to get involved.

Brand Licensing Europe is the only global event that brings together thousands of brands and uses dialogue to bring our favorite brands to the world in innovative and meaningful ways. By attending, you will not only have the opportunity to speak directly with brand decision-makers but also help shape pop culture and future consumer trends.

Brand Licensing Europe tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

The 2026 Brand Licensing Europe is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.