OTDYKH LeisureOTDYKH Leisure

OTDYKH Leisure is the leading travel trade fair in Russia. Combining B2B and B2C platform technologies, the exhibition focuses on trade activities, leveraging the immense potential of the tourism market to open doors for new products from insurance companies, hotel startups, and high-tech online enterprises. It promotes exhibitors in innovative and dynamic ways, attracting collaborations with popular travel bloggers and trend observers.

The China Pavilion was jointly organized by the China Tourism Office in Moscow, cultural and tourism delegations from Hainan, Liaoning, Tibet Autonomous Region, and Chongqing, representative offices of China's top five airlines in Russia, and major Russian tour operators specializing in outbound travel to China. Making a stunning debut with its innovative design, the pavilion features a semi-enclosed structure incorporating classic Chinese lattice elements. The four facades display the "Nihao! China" tourism promotion logo. From any angle, visitors can view China's cultural and tourism promotional images through the intricately carved pillars. A specially designed traditional lattice photo zone perfectly blends practicality with artistry, offering visitors a more intuitive, rich, and diverse exhibition experience.

During OTDYKH Leisure, the China Pavilion hosted a diverse and spectacular array of events. Two large screens continuously played promotional videos showcasing China's cultural and tourism image, vividly highlighting the charm of contemporary Chinese cultural and tourism resources. In collaboration with Chinese airlines, a "Go to China!" lucky draw for flight tickets and auspicious dragon prizes was held. Russian-language promotional materials, cultural souvenirs, and creative merchandise were distributed, attracting numerous visitors to linger at the pavilion. Following the host's enthusiastic opening, cheers from the audience rose and fell, with excitement and anticipation visible on every face. As winners' names were announced one by one, cheers, applause, and screams erupted instantly, bringing the atmosphere to a climax. Winners, unable to contain their excitement, eagerly took photos to share this rare joy. Here, attendees not only won opportunities to visit China but also forged beautiful friendships and memories between China and Russia.

OTDYKH Leisure is the largest international travel exhibition in Russia, supported by the Russian Travel Agents Association (RATA) and the Russian Union of Travel Industry. If you are looking for new clients, interested in new products and services, aiming to develop business relationships, or seeking fresh ideas for successful operations in the tourism market, OTDYKH is the ideal platform.