France Paris Travel & Tourism Expo (IFTM) is a large-scale international tourism exhibition held in France. The exhibition aims to showcase new products and innovative services, and to discuss the future of the industry post-pandemic with industry professionals.

According to the work plan, the China Tourism Office in Paris organized participation in this professional travel exhibition. The Chinese pavilion at France Paris Travel & Tourism Expo(IFTM) covers an area of 48 square meters, featuring a special booth themed around the 2022 Beijing Winter Olympics, reflecting an overall open and eco-friendly spatial design style. The China Tourism Office in Paris promoted Beijing Winter Olympics, the new face of Chinese cultural and tourism through online and offline travel recommendations, new media interaction, VR experience, and offline display of traditional Chinese cuisine.

France Paris Travel & Tourism Expo (IFTM) showcases the latest tourism development concepts and global market promotion methods, continuously attracting industry decision-makers and business leaders, with the number of exhibitors and visitors steadily increasing each year. (The content of this article belongs exclusively to JuZhan, and unauthorized forwarding is prohibited.)