The previous Shanghai Fashion Week - Shanghai Apparel and Accessories Fair (MODE) combined offline selection with online ordering to launch a dual-track ordering model for the autumn/winter orders. At the same time, it empowers commerce and circulation through the carefully crafted "cloud ordering" platform, reviving industry potential and seizing new opportunities in the digital era to upgrade iteratively, preparing to embrace the development prospects of the post-pandemic era.

The previous Shanghai Fashion Week - Shanghai Apparel and Accessories Fair (MODE) provides a platform for exhibitors to engage in deep exchanges with customers, helping original designs to penetrate commercial channels. Today, the recognition of domestic brands by emerging consumers is continuously increasing, and there is also an increasing demand for personalized products, which gives us great confidence in the development of domestic independent brands. (The content of this article belongs exclusively to Juzhan, and unauthorized forwarding is prohibited.)

The order meeting is the first step for a brand to initiate market operations, and it is also the lifeline for the entire fashion week to realize its commercial function. This season, MODE will fully resume offline operations, providing exhibitors and buyers with a convenient and efficient对接platformfor对接, not only assisting brands in recovery but also hoping to provide market incentives through the concentrated display of high-quality content.

The previous Shanghai Fashion Week - Shanghai Apparel and Accessories Fair (MODE) will also trace back to the front end of the industry, creating a "material space" special exhibition area, with the theme of "material utopia", inviting enterprises and creative individuals such as Lenzing, DuPont, Swedish Consulate, Ellen MacArthur Foundation, Yida Group - Shiyushi, Shepherd, GREENEXT, LE DUMCO, SF F-Box, etc., who have made significant achievements in the field of industry sustainable development, to explore the possibilities of combining sustainable innovative materials with creative design, awakening designers' awareness and imagination of new materials, and injecting more sustainable value into the fashion ecosystem.

During the same period, MODE TALK industry gathering will be held, inviting several industry experts to share hot topics from various aspects such as industry trends, industrial empowerment, and sustainable fashion, exploring new ways out for the industry under the normalization of epidemic prevention and control.