Shanghai Fashion Week – Shanghai Apparel & Accessories ExhibitionMODE

Last week, the Shanghai Fashion Week–Shanghai Apparel & Accessories Exhibition (MODE), with its hybrid offline‑online approach to sourcing and ordering, ushered in a groundbreaking autumn/winter trade‑order season. At the same time, a meticulously designed “cloud‑ordering” platform is empowering trade and distribution, while “cloud‑visiting MODE” is unlocking new industry potential. By seizing the opportunities of the digital era and driving continuous upgrades, the event is poised to embrace the bright prospects of the post‑pandemic era.

The Shanghai Fashion Week–Shanghai Apparel & Accessories Exhibition (MODE) provides exhibitors with a platform for in‑depth engagement with clients, helping original designs bridge the gap to commercial channels. Today, emerging consumers are increasingly embracing domestic brands, and their demand for personalized products continues to grow—fostering strong confidence in the development of China’s independent fashion labels. (Copyright of this article belongs to Juzhan; unauthorized reproduction is prohibited.)

Trade‑order events represent the first critical step in launching a brand’s market presence and serve as the lifeblood of the entire fashion week’s commercial function. This season, MODE will fully resume in‑person operations, offering exhibitors and buyers a convenient, efficient matchmaking platform. While helping brands regain momentum, the event also aims to inspire the market through a concentrated showcase of high‑quality content.

In addition, the Shanghai Fashion Week–Shanghai Apparel & Accessories Exhibition (MODE) will trace back to the industry’s upstream segments, creating a distinctive “Material Space” exhibition zone under the theme “Material Utopia.” The initiative invites leading enterprises, institutions, and creative pioneers—including Lenzing, DuPont, the Swedish Consulate, the Ellen MacArthur Foundation, Yida Group–Shiruishi, Muyangren, GREENEXT, LE DUMCO, SF Express F‑Box, and others—who have made significant contributions to sustainable development. Together, they will explore the synergies between innovative sustainable materials and creative design, raising designers’ awareness and imagination of next‑generation materials and injecting greater sustainability into the fashion ecosystem.

Concurrent with the exhibition, MODE TALK will host industry‑wide discussions, bringing together prominent thought leaders to share insights on key topics such as industry trends, industrial empowerment, and sustainable fashion, while charting new pathways for the sector in the context of normalized pandemic control measures.