China Beauty Expo – Shanghai Beauty Expo (CBE)China Beauty Expo

China Beauty Expo (CBE) is a comprehensive global trade‑service platform for the entire beauty industry value chain, widely regarded as a barometer and leading indicator of China’s beauty market.

As Asia’s premier beauty industry event, this edition boasts an exhibition space exceeding 230,000 square meters, attracting more than 3,200 exhibitors from over 40 countries and regions. The show features over 10,000 beauty brands and more than 80,000 new products and technological innovations, with an anticipated attendance of professional visitors from 121 countries and regions for networking and procurement. The exhibition spans multiple sectors, including skincare, makeup, personal care, packaging, raw materials, equipment, and supply‑chain solutions, providing end‑to‑end coverage of the beauty industry’s upstream and downstream segments.

Driven by consumption upgrades, technological innovation, and green transformation, China’s beauty market continues to demonstrate robust vitality, making it a key strategic destination for global brands. Several exhibiting companies, in interviews, expressed strong confidence in the growth prospects of China’s beauty and cosmetics sector and are steadily expanding their localized operations and product‑innovation efforts.

Cross‑border e‑commerce platforms also emerged as one of the standout highlights of this year’s show. JD Worldwide brought its “Ten Billion, Thousand Products New Growth Initiative” along with end‑to‑end growth solutions for the beauty and personal‑care categories, hosting a dedicated investment‑promotion session on site that drew numerous overseas brands, distributors, and industry partners for meaningful exchanges.

During the event, several industry leaders shared insights on global beauty‑industry trends. Gu Dongfang, Vice President of the Light Industry Branch of the China Council for the Promotion of International Trade, emphasized that, against the backdrop of profound shifts in the global economic landscape, CBE remains committed to building a high‑level platform for open cooperation, fostering mutual learning, resource sharing, and pragmatic collaboration across the global beauty industry, thereby continuously guiding the sector toward high‑quality development.

From accelerated expansion by international brands and the concentrated showcase of cutting‑edge technologies to collaborative innovations in cross‑border e‑commerce and supply chains, China Beauty Expo (CBE) not only underscores the dynamism of the global beauty industry but also further highlights the pivotal role of the Chinese market within the worldwide beauty‑industry value chain.