Shanghai Beauty Expo – Shanghai International Beauty ExhibitionCIBE

The Shanghai Beauty Expo—CIBE—is one of China’s largest and longest-running specialized exhibitions for the beauty and cosmetics industry. Established in 1989, CIBE is now held annually in Beijing, Shanghai, Guangzhou, and Shenzhen. With a mission to foster innovation and entrepreneurship across all sectors, support the growth and upgrading of beauty brands, help domestic brands expand internationally, and drive significant progress within the industry,

more than 15 distinctive exhibition zones will make their debut, covering hot market segments such as C‑Beauty manufacturing and overseas expansion, new consumer trends in appearance, traditional Chinese wellness practices, nail and lash services, scalp care and hair restoration, essential oil and aromatherapy, body shaping, eye health, and nutritional supplements. These zones bring together source factories, cutting-edge brand launches, cross-border resources, franchise opportunities, and end-to-end industry-chain services, creating a one-stop, highly efficient sourcing platform for professional buyers.

Focusing on upgrading the beauty supply chain and seizing opportunities for Chinese brands going global, the expo has specially curated four signature thematic sections, gathering top-tier OEM, ODM, and OBM manufacturers from both domestic and international markets, spanning skincare, color cosmetics, personal care, maternal and infant products, and broader health categories. At the same time, it brings together eco-friendly, smart, and creative packaging companies, offering end-to-end solutions—from design and R&D to production—enabling one-stop procurement of complete packaging supply chains.

A dedicated cross-border resources zone will also be unveiled, integrating resources from cross-border sellers, cross-border MCNs, private-domain livestreaming platforms, group-buying channels, and Taobao merchants, thereby establishing a face-to-face, precision matchmaking platform. Meanwhile, the overseas brands zone will showcase premium brands from multiple countries and regions, helping buyers swiftly grasp international beauty consumption trends and seize emerging global market opportunities.

In response to the growing trend toward health-conscious consumption, the expo introduces specialized zones for traditional Chinese wellness and broader health-related offerings, featuring innovative product categories such as herbal teas, TCM-based beauty treatments, intangible cultural heritage–inspired wellness practices, smart wearable devices, emotional healing products, and wellness tourism. These zones further encompass the entire value chain, including scalp therapy, moxibustion, body shaping, eye health, essential oil–based dietary therapies, sleep wellness, intimate care, and health‑related medical devices, opening up new avenues for growth in the health‑focused consumer market.

From brand globalization to supply-chain upgrades, from cutting-edge beauty innovations to health‑oriented consumption trends, and from popular bestsellers to future industry directions—Shanghai Beauty Expo (CIBE) will weave together more than 15 specialized exhibition zones, connecting the full spectrum of industry resources to create a comprehensive event that integrates experience, product selection, procurement, collaboration, and customer acquisition. Join us in Shanghai and unlock year-round business opportunities in the beauty industry—all in one place!