The Shanghai International Beauty Expo is one of the largest and oldest professional beauty and cosmetics exhibitions in China. Established in 1989, it is now held annually in Beijing, Shanghai, Guangzhou, and Shenzhen. With a commitment to fostering innovation and entrepreneurship, assisting brand growth and upgrading in the beauty industry, and guiding domestic brands to go global and reach the world, the expo has significantly contributed to the industry (All content copyright belongs to JuZhan Network, unauthorized reproduction is prohibited).

The Shanghai International Beauty Expo had an exhibition area of 230,000 square meters at its last event, with 2,200 participating companies from countries such as Hong Kong, Russia, Japan, South Korea, France, the United States, and the United Kingdom, attracting 500,000 participants.

With elite buyers, beauty bloggers, and influencers, over 800 buyer groups, and more than 40 high-end special events, the expo closely revolves around the theme of 'young, fashionable, mobile, crossover', gathering pioneering major brands, leading category trends, and presenting new ideas and creativity, showcasing the top exhibition capabilities and innovative layout of CIBE International Beauty Expo to the world.

The Shanghai International Beauty Expo covers the entire beauty industry chain, gathering global high-end exhibitors, buyers, and industry professionals, leading beauty entrepreneurs to create a healthy competitive, friendly, and win-win industry ecosystem together.