Beijing International Beauty Expo (CIBE) - Beijing Beauty & Cosmetics ExhibitionCIBE

The Beijing International Beauty Expo (CIBE) - Beijing Beauty & Cosmetics Exhibition is one of the largest and longest-running professional exhibitions for cosmetics and beauty in China. Established in 1989, it has laid a solid foundation for the prosperity of the beauty industry in Northern China and surrounding regions. As a vital component of the beauty industry ecosystem, it plays an irreplaceable role.

In recent years, China's beauty industry has been undergoing a phase of transformation and upgrading, poised for significant future changes. The traditional extensive management model is gradually being replaced by specialized market segments. Comprehensive beauty salons are now branching out into niche institutions, such as aromatherapy & wellness, acne & skin care, reproductive health, weight management, skin management, nail & eyelash services, and scalp care. This trend indicates that the future beauty industry will develop towards greater specialization and segmentation. How beauty industry operators can strategically select and integrate across these niche segments has become a top concern for professionals today.

Driven by this background, the Beijing International Beauty Expo (CIBE) adopts a "Conference + Supporting Exhibition" format to foster new developments in the beauty industry. To meet the growing demands of beauty consumers, CIBE continues to innovate. It will host multiple forum conferences and set up supporting exhibition zones, leveraging conferences to drive exhibitions and exhibitions to enhance conferences. This will provide beauty professionals with an efficient and precise platform for exchange and cooperation, empowering the sustainable development of the industry!