China International Beauty Expo (Guangzhou) (CIBE)CIBE

The China International Beauty Expo (Guangzhou) (CIBE) is one of China's largest and longest-running professional exhibitions for the beauty and cosmetics industry. Established in 1989, CIBE gathers renowned brands and industry elites, serving as an ideal one-stop procurement platform for professionals.

The beauty industry is undergoing profound transformation. The extensive growth model, once driven by gimmicks and short-term gains, is gradually fading. Chain brands with mature operational systems, clear profitability models, and compliant development philosophies are emerging as the core carriers for industry resource aggregation. Data from Meituan shows that 89% of beauty salons still operate as single stores, indicating immense market penetration and expansion potential for high-quality chain brands.

Anchored by industry trends, CIBE has newly launched the "Large Chain Store Brand Exhibition Area" to build a high-quality development and exchange platform for beauty chain brands. This zone will bring together premium brands from professional beauty, medical aesthetics, and health management sectors. It will focus on topics such as innovative chain operation models, digital transformation practices, franchise system development, and channel resource integration, working alongside industry peers to explore high-quality development pathways for beauty chains.

CIBE serves as a cradle for homegrown Chinese brands, a catalyst for international brands, and an industry platform that drives cyclical and interconnected development. The "Large Chain Store Brand Exhibition Area" at CIBE Guangzhou cordially invites beauty chain brands to join us in sharing resources and discussing future trends!