Kunming International Beauty Expo - Kunming Beauty Show昆明美博会

Established in 2012, the Kunming International Beauty Expo (Kunming Beauty Expo) is a long-standing, large-scale, and highly professional beauty industry event in Southwest China. It covers markets in Yunnan, Guizhou, Sichuan, Guangxi, and Southeast Asia. Leveraging Yunnan's strategic location facing South and Southeast Asia, the expo is rapidly evolving into a core hub for beauty industry cooperation in Southwest China.

Themed "Innovation-Driven, Ecological Win-Win," this edition focuses on four key sectors: beauty technology, ethnic beauty, health & wellness, and cross-border e-commerce. It brings together top international brands, emerging domestic brands, distinctive local enterprises from Yunnan, and rising forces from Southeast Asia.

With Kunming as a strategic pivot, the expo taps into a consumer market of 300 million in Southwest China and connects with the trillion-yuan potential blue ocean of Southeast Asia. It builds a "Southwest Beauty Industry Resource Hub," integrates industrial resources from Guizhou, Sichuan, and Guangxi, and creates a regional beauty mega-market catering to professional buyers across the entire region.

Seize the recovery dividends and pioneer the new blue ocean of the ethnic beauty sector—your booth is the starting point for the next blockbuster product! Focusing on "Ethnic + Technology + Cross-Border," the Kunming International Beauty Expo (Kunming Beauty Expo) aims to build a flagship beauty exhibition in Southwest China that combines cultural depth with strong commercial conversion power.