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The Beijing International Beauty and Cosmetics Expo (BJBE) was founded in 1997, hosted by the Beijing Hairdressing and Cosmetology Association (BHBA). It has become one of the more influential professional beauty events in North China and even across the country, also serving as a对接platform for domestic and overseas enterprises to explore overseas markets. It is known as the "Beauty Expo Brand of North China". (The content of this article is owned by JuZhan, no forwarding without permission.)

The Beijing International Beauty and Cosmetics Expo (BJBE) has played an active role in promoting the communication between the buyer and seller market and enhancing exchanges for domestic and international beauty cosmetics enterprises. As a professional beauty cosmetics exhibition, it not only witnessed the rise and prosperity of the Chinese beauty industry but also successfully built a trading negotiation platform for enterprises within the industry, becoming a brand exhibition selected by enterprises in the industry every year.

The Beijing International Beauty and Cosmetics Expo (BJBE) will feature new and old exhibitors meeting with audience friends again. The exhibits include professional beauty products, personal care items, cosmetics, medical aesthetics, health and wellness, daily chemical packaging materials, women's fashion items, beauty micro-businesses, covering the entire upstream and downstream industrial chain of the beauty cosmetics industry. The exhibition scope covers various types of suppliers from all over the world, well-known supply chain products from home and abroad, first-class global daily chemical products, and various industries related to the beauty industry, forming a gathering trend for the beauty cosmetics industry chain.