Beijing International Beauty and Cosmetics ExpoCBBE

The Beijing International Beauty & Cosmetics Expo (BJBE) was founded in 1997 and is organized by the Beijing Hairdressing and Beauty Industry Association (BHBA). It has grown into one of the most influential professional beauty industry events in North China and across the country, serving as a vital platform for domestic and international companies to tap into overseas markets, and earning the reputation of being “the premier brand showcase for the North China beauty sector.” (Copyright of this content belongs to Juzhan; unauthorized reproduction is prohibited.)

The Beijing International Beauty & Cosmetics Expo (BJBE) plays an active role in helping domestic and international beauty and cosmetics companies expand both domestic and global markets, while fostering communication and collaboration between buyers and sellers. As a specialized trade show for the beauty and cosmetics industry, it has not only witnessed the rise and prosperity of China’s beauty sector but has also provided a successful platform for business matchmaking, becoming a staple annual event for industry players.

The Beijing International Beauty & Cosmetics Expo (BJBE) will once again welcome exhibitors—both established and emerging—to connect with visitors. The exhibition features professional beauty products, personal care items, cosmetics, medical aesthetics and plastic surgery services, health and wellness offerings, daily chemical packaging materials, women’s fashion accessories, and beauty‑related e‑commerce solutions, covering the entire upstream-to-downstream value chain of the beauty and cosmetics industry. The scope encompasses specialized manufacturers from across regions, renowned domestic and international supply‑chain brands, world‑class daily chemical products, and related industries, creating a powerful convergence that strengthens the beauty and cosmetics ecosystem.