Zhengzhou International Hotel and Catering Industry ExpoHOTELEX

Building on the success of its flagship Shanghai edition, the Zhengzhou International Hotel & Catering Expo (HOTELEX), part of the HOTELEX series, has adopted a global expansion strategy centered on “anchoring in the Yangtze River Delta, consolidating presence in the Guangdong–Hong Kong–Macao Greater Bay Area, developing the central and western regions, and reaching out to Southeast Asia.” This collaboration with Donglifang not only represents another significant step in localizing Bohua Exhibition’s operations and strengthening market penetration in the “Granary of Central China,” but also marks a pivotal move for Donglifang to extend its reach beyond Henan, into the national market, and ultimately onto the global stage. (Copyright of this content belongs to Juzhan; unauthorized reproduction is prohibited.)

Shanghai Bohua, a leading Sino‑foreign joint venture exhibition company, operates several renowned trade show brands. Among them, HOTELEX Shanghai—the premier event for the hotel and catering industries—is its flagship platform, widely recognized as one of Asia’s largest and most influential gatherings in the sector. The exhibition covers a comprehensive range of product categories, including commercial kitchen equipment, tableware, premium food ingredients, beverage supply chains, coffee and tea supply chains, bakery and ice cream products, alcoholic beverages, food processing and packaging machinery, as well as franchise opportunities and related resources—spanning the entire upstream and downstream value chain.

Located in the heart of central China, Henan enjoys a distinct geographical advantage. It boasts an extensive transportation network that connects key economic regions such as Beijing–Tianjin–Hebei, the Yangtze River Delta, and the Chengdu–Chongqing Economic Zone, providing seamless access to markets nationwide. Moreover, Henan serves as an international logistics hub, with the China–Europe Railway Express reaching more than 30 countries and regions. Rich in agricultural resources, the province ranks among the nation’s top producers of wheat, live pigs, vegetables, and other staple crops.

Fueled by robust agricultural foundations, Henan’s food and catering industry has established a competitive edge across the entire value chain. The province leads the nation in multiple segments, including frozen foods, meat products, pre‑prepared dishes, and convenience foods, with annual revenues exceeding one trillion yuan. As the provincial capital and a national central city, Zhengzhou maintains one of the most dynamic consumer markets in central China, supporting a fully integrated industrial ecosystem that encompasses grains, meat, frozen foods, pre‑prepared meals, and snack products.

Together, we build brilliance through collaboration and forge a sustainable future! Through this deep partnership, the Zhengzhou International Hotel & Catering Expo (HOTELEX) and its collaborators will deliver unprecedented value and opportunities to exhibitors, visitors, and the industry at large. This collaboration heralds a new chapter for China’s exhibition sector, setting a fresh benchmark for industry development and guiding the sector toward a more prosperous and innovative future.