
CBEC Expo Profile
The China (Fuzhou) Cross-border E-commerce and New E-commerce Trading Expo (CBEC) is co-hosted by the China Association of Small and Medium Commercial Enterprises, Gome Group, and Hugo Cross Border. The exhibition aims to achieve rapid and sustainable development of cross-border e-commerce and provides a one-stop exchange platform for cross-border e-commerce platforms, warehousing logistics, brand suppliers, and surrounding service providers.
As an important part of the CBEC Cross-border Expo, the China (Fuzhou) Cross-border E-commerce and New E-commerce Trading Expo (CBEC) has the theme of "Innovation Openness Sharing". It focuses on the latest developments in procurement and supply chain management under the background of digitalization represented by AI+, big data+, and supply chain+. It shares cutting-edge procurement and supply chain management experience, releases the latest procurement information at home and abroad, and actively builds an efficient and pragmatic procurement对接平台partnership platform.
China's cross-border e-commerce industry, after years of accumulation and preparation, has ushered in a "golden period" of rapid development catalyzed by the global pandemic. Cross-border e-commerce is rapidly growing amidst opportunities and challenges, and is expected to become a new track for China to "overtake on curves" in the field of digital economy.
Through the export model of cross-border e-commerce, the China (Fuzhou) Cross-border E-commerce and New E-commerce Trading Expo (CBEC) helps more brands go global and promotes the transformation and upgrading of foreign trade online for Chinese manufacturing enterprises.
CBEC Expo (Fuzhou) creates a large-scale industry event that integrates premium product display with selection and procurement transactions, fully building a closed-loop ecosystem for the cross-border e-commerce industry.
(The content of this article is owned by JuZhan and shall not be forwarded without permission.)Exhibitor List
CBEC Range
Baby & Maternity: Hygiene products, feeding products, baby food, baby toys, outdoor baby products, baby care
Intelligent Technology: 3C digital (camera, mobile phone, computer accessories), smart products, small household appliances, etc.
Beauty & Personal Care: Hair care, wigs, beauty tools, daily cleaning, health products, medical devices, etc.
Daily Necessities: Kitchenware, bathroom supplies, textiles, furniture, handicrafts, high-end gifts, home decoration
Paper Products for Daily Use: Daily paper products, cleaning wipes, feminine hygiene products, adult care products, infant hygiene products, etc.
Outdoor Sports: Ball games, combat sports, outdoor sports equipment, yoga, recreational sports equipment, tents, camping supplies, etc.
Pet Supplies: Pet clothing, food, toys, feeding utensils, leashes, grooming products, pet beds, training supplies, etc.
Footwear, Clothing & Luggage: Men's wear, women's wear, children's wear, underwear, bags, luggage, fabrics, textiles, fashion shoes, sports shoes, children's shoes, sandals and slippers, accessories, glasses, fitness clothing, fitness equipment, fitness products, etc.
Garden Outdoor: Garden equipment, gardening tools, shading equipment, weeding equipment, irrigation equipment, barbecue equipment, garden building materials, small machinery, piping equipment, etc.
Hardware Auto Parts: Hardware tools, auto parts, beauty maintenance products, car electronic products, interior accessories, automotive repair tools, etc.
Platforms: Cross-border e-commerce platforms (mainstream platforms, emerging platforms), live streaming platforms, cross-border e-commerce industrial parks, cross-border e-commerce pilot zones, etc.
Service Providers: Information consulting, logistics storage, operation management systems, financial payments, digital marketing, cross-border institutions, education and training, talent recruitment, global store opening, selection tools, complaint services, software tools, insurance, intellectual property rights, legal consultation, VAT registration trademark registration, etc.
CBEC Ticket Sales

CBEC Venue
CBEC Booth price

Standard booth Configuration

Blank booth Configuration
CBEC Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition















