CCEE Shenzhen Cross-Border E-commerce Sourcing ExhibitionCCEE

As a benchmark sourcing event in the cross-border e-commerce industry, the CCEE will feature over 3,000 brands on-site, accelerating the rapid development of China's cross-border market. The event will also invite over 1,000 industry leaders to focus on transformation and development opportunities in the cross-border sector, explore the maximization of business value, and jointly promote multi-dimensional industry growth.

Centered on "Platform Trend Guidance + Precise Category Matching," this exhibition innovatively creates a three-dimensional layout featuring "Category Pavilions + Industrial Cluster Pavilions + Platform Ecosystem Pavilions." It brings together over 20 mainstream global cross-border platforms, alongside dozens of core industrial clusters such as Nankang Furniture, Nan'an Plumbing & Sanitary Ware, Huidong Women's Shoes, Chenghai Toys, and Xingan Bags & Luggage, along with a vast array of trending new products. Special zones including AI Workshop Practical Sessions, Platform Sourcing Roadshows, Woolworths China Seller Recruitment Sessions, and Closed-door Private Meetings are integrated to help sellers bypass intermediaries, efficiently match supply chains with market trends, and easily achieve precise sourcing to break through growth bottlenecks.

The comprehensive agenda of the CCEE covers the entire cross-border e-commerce chain, including sourcing, operations, compliance, and growth. It deeply analyzes new trends and emerging opportunities for Chinese brands going global, empowering sellers to accurately seize overseas expansion opportunities and capture global market dividends.

To help sellers accurately forecast market trends, the event features 10 high-quality themed forums. Official representatives from over 20 mainstream global cross-border platforms, including Amazon, TEMU, Walmart, Mercado Libre, Ozon, Shopee, Alibaba.com, Jumia, NOON, Chewy, Falabella, TikTok Shop, eBay, Taobao Cross-Border, Myyshop, eMag, Allegro, VOGHION, Fruugo, Lazada, and SHEIN, will attend in person. Multi-platform and multi-dimensional sourcing trend insights covering core global markets such as Europe & America, Southeast Asia, the Middle East, and Latin America will provide sellers with high-value sourcing references, effectively mitigating the risks of blind sourcing and helping them avoid unnecessary detours.

CCEE stands for Cifnews Cross-Border E-commerce Exhibition. It aims to promote brand building and technological upgrading for traditional enterprises, dedicated to establishing a high-quality supply and marketing platform for Chinese manufacturing to conduct global business through cross-border e-commerce, and building a complete international trade industry chain.