China Cross-Border E-Commerce Fair (Guangzhou) (CCEF)CCEF

The China Cross-Border E-Commerce Fair (Guangzhou) (CCEF), formerly known as the Autumn Edition of the China Cross-Border E-Commerce Fair, is a specialized trade fair designed to connect Chinese manufacturing with global consumption and integrate the rapidly growing cross-border e-commerce ecosystem. It facilitates resource integration across the foreign trade, cross-border e-commerce, and exhibition sectors, serving global trade and helping enterprises explore broader markets.

Themed "New Momentum for Foreign Trade · Digital New Future," the fair is positioned to "build a national-level brand and platform for cross-border e-commerce and serve the innovative development of foreign trade." It is committed to optimizing resources among high-quality suppliers, cross-border e-commerce buyers, and platforms, while upgrading high-end forums and events to establish a premier flagship event in China's cross-border e-commerce industry.

Beyond facilitating trade matchmaking, CCEF offers diverse platforms and full-chain services. Its value-added functions provide a differentiated advantage unmatched by other similar exhibitions.

Exhibition Highlights

1. Synergy between proactive government support and an effective market to create a benchmark exhibition for the cross-border e-commerce industry. Commerce departments from multiple provinces and municipalities attach great importance to the event, actively responding and issuing policies to support enterprise participation. Characteristic industrial belts from 21 prefecture-level cities in Guangdong Province will be showcased centrally. The organizers leverage their professional expertise to strengthen multi-party collaboration and expand investment and promotional outreach.

2. Record number of participating platforms, with all leading platforms in attendance. Amazon Global Selling and its service provider network zone covers 470 sqm; Temu's booth exceeds 500 sqm; SHEIN occupies 180 sqm; seven platforms under Alibaba Group gather together with over 300 sqm. The exhibition space for multiple leading platforms has seen significant growth.

3. First-ever dedicated zone for compliant overseas expansion, supporting high-quality industry development. The Comprehensive Service Base for Chinese Enterprises "Going Global," Qianhai Cross-Border E-Station, along with numerous legal, testing, and certification service agencies, will exhibit to strengthen risk prevention for overseas expansion.

4. Optimized emerging market platform zone to accelerate the construction of a global ecosystem. International platforms such as Daraz (South Asia), Otto (Germany), Rakuten France (France), OnBuy (UK), and Joompro (Latin America) will participate for the first time, continuously enriching the global ecosystem matrix.

5. Deepened cooperation with RCEP and ASEAN regions to expand opening-up. The Department of Commerce of Guangdong Province will host the "2025 China (Guangdong) - RCEP Member States Cross-Border E-Commerce Exchange Event" on the opening day. Enterprises from Thailand, Vietnam, and other countries will participate for the first time, expanding regional cooperation and exchange.