Beijing International Billiards Industry Expo

The Beijing International Billiards Industry Expo (hereinafter referred to as the China Billiards Expo) is organized in active response to national policies and measures aimed at deepening sports reform, with the goal of fostering the comprehensive development and advancement of billiards worldwide and its related industries. This event seeks to establish a high-level international exchange platform, strengthen cooperation and innovation across all segments of the global billiards value chain, and jointly promote the industry’s high-quality growth.

With China’s rapid economic expansion and ongoing social structural improvements, the sports industry is experiencing unprecedented opportunities for development, among which billiards stands out as particularly noteworthy. As a widely popular form of sports entertainment, billiards enjoys a broad base of domestic enthusiasts, while its international influence continues to grow, evidenced by a significant increase in the number of participants. The sport has evolved into various disciplines, including snooker, Chinese billiards, Russian billiards, carom billiards, and American pool, each achieving high levels of both competitive excellence and commercial viability.

Meanwhile, advances in technology have driven continuous innovation in billiard equipment manufacturing—such as the use of higher-quality materials for cue sticks and improved surface treatments for tables—greatly enhancing the playing experience for enthusiasts. At the same time, the rise of esports and online billiards games has introduced new audiences and business models to the sport.

This edition of the China Billiards Expo not only offers an opportunity to explore the latest industry trends but also serves as an ideal platform for identifying potential partners and expanding into domestic and international markets. We cordially invite you to exhibit and visit!

Beijing International Billiards Industry Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.