Fujian Jinjiang Footwear Exhibition – Jinjiang Footwear Expo

The Fujian Jinjiang Footwear Exhibition—Jinjiang Footwear Expo is organized into three main thematic zones: finished footwear, footwear raw materials, and machinery. It also features more than ten specialized pavilions, including the Innovation & Talent Pavilion, the Digital Economy Pavilion, the Belt and Road International Pavilion, and the Fashion Design Pavilion, with a total exhibition area of 60,000 square meters.

The Fujian Jinjiang Footwear Exhibition—Jinjiang Footwear Expo will welcome professional buyer delegations from countries and regions such as the United States, the United Kingdom, Russia, Brazil, and India, while bringing together enterprises from Iran, Pakistan, and other nations in the “Belt and Road” International Pavilion. Prominent Taiwanese footwear machinery manufacturers—including JuGang and Tianyi—will also be in attendance, alongside the International Trend Pavilion, which showcases cutting-edge global fashion trends and hosts trend‑setting seminars, underscoring the event’s strong international appeal. (Copyright of this article belongs to Juzhan; unauthorized reproduction is prohibited.)

The Fujian Jinjiang Footwear Exhibition—Jinjiang Footwear Expo will further emphasize innovation-driven growth by integrating advanced technologies such as graphene and artificial intelligence, as well as digital service platforms from Huawei, the Ordnance Research Institute, and others, comprehensively highlighting industry‑leading technological advancements and seizing new opportunities in the digital economy.This initiative is poised to inject powerful momentum into the high‑quality development of Jinjiang’s footwear and sports industries, opening up fresh prospects for breakthroughs in new technologies and business models. At the same time, it will provide domestic and international exhibitors with a premier platform for global trade—enabling them to both source globally and reach worldwide markets.

Fujian Jinjiang Footwear Exhibition – Jinjiang Footwear Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Fujian Jinjiang Footwear Exhibition – Jinjiang Footwear Expo: 厦门鑫奥格自动化设备有限公司, 浙江威力士机械有限公司, 东莞市美雅化工有限公司, 晋江全信机械有限公司, 晋江市闽锋皮革贸易有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

• China’s Premier Footwear Industry HubAs China’s largest and most influential specialized footwear trade show, the 26th edition attracted 516 exhibitors from over 70 countries and regions, drawing 252,000 visitors. With an intended transaction value of RMB 41.72 billion, it serves as a strategic gateway for companies to deepen their presence within the Jinjiang footwear cluster and connect with global resources.
• End-to-End Industry Chain CoverageSeven dedicated pavilions comprehensively showcase the entire footwear value chain—chemical raw materials, shoe components and accessories, intelligent manufacturing equipment, finished footwear, and sporting goods. From graphene-based smart temperature-regulating fabrics to fully automated sewing machines, and from 3D printing technologies to AI-driven design tools, upstream and downstream enterprises engage in efficient collaboration, precisely matching global procurement needs.
• Precision Sourcing for International BuyersNearly 500 companies from nine countries—including Russia, Iran, Sri Lanka, Pakistan, and Bangladesh—attended with confirmed purchasing intentions. Kaijia Machinery secured substantial orders from Brazil and India, while Jiedai Materials closed on-site contracts exceeding RMB 10 million, providing a practical platform for expanding overseas markets.
• New Product Launches and Technological LeadershipThe exhibition features a “Jinpin Shoupin” debut segment, where 24 industry-first products—ranging from silent rotary magnetic vibration shoes to AI-powered treadmills—highlight cutting-edge technology and contemporary aesthetics. Concurrently, a conference on innovative technological advances in the footwear and apparel sectors provides an authoritative forum for companies to showcase their R&D capabilities and set industry trends.
• Unlocking Cluster‑Driven BenefitsLeveraging Jinjiang’s comprehensive industrial ecosystem as “China’s Shoe Capital,” local brands such as Anta, Xtep, Kailame, and Shuhua actively participate. The Innovation and Talent Pavilion brings together前沿 research成果, enabling exhibiting companies to forge deep connections with regional supply-chain resources and share in the benefits of China’s footwear industry upgrade.
• Cross‑Border E‑Commerce and Global Brand ExpansionA dedicated e‑commerce pavilion gathers cross‑border platforms and service providers, helping companies broaden their online channels. Specialized thematic pavilions, such as the “Belt and Road International Pavilion” and the “Taiwan Footwear Machinery Pavilion,” foster interregional industrial collaboration, offering efficient pathways for brands seeking to expand into international markets.

Notable exhibitors

• Sports Goods: Anta, Xtep, 361°, KELME, Shuhua Sports, Jordan Sports, Guirenniao, Hongxing Erke, Peak, Li-Ning, Double Star, Xidelong, Jinlaik, Meike, Guohui (CBA), Luyou, Naibu, Bage, Mingle, Aile, Qiu Zhi, Huazhu Footwear, Wantaisheng Footwear, Meimingda Footwear, Jinwei Sports, Huayue Footwear, Guomao Footwear
• Shoe Materials and Accessories: Huayu Zhengying Group, Xintai Group, Gangyi Fiber, Federal Sanhe, Xingye Leather, Feng’an Leather, Guanxing Leather, Ruiling Leather, Hongxing Leather, Sanfang Chemical, Wanhua Chemical, Xin Hao New Materials, Kaiyue New Materials, Haituo New Materials, Tongxinyuan New Materials, Sanying Shoe Materials, Congxin New Materials, Changyi Leather, Sanfeng Leather, Runze Textile, Zhongsheng Renyi Textile, Tengfei Shoe Materials, Dashi Jie Ink, Defang Ink, Jiately New Materials
• Shoe Machinery: Kaijia Machinery, Zhongtai Dema, Manyu (China), Jumin Machinery, South China Heavy Industry, Jilong Machinery, Xintai Intelligent, Huabao Intelligent, Yongxin CNC, Benjia Computer, Luda Machinery, Torch Machinery, Tengyu Machinery, Huafeng Machinery, Hengyu Instruments, Jimma Needle Sewing Machines
• Cross-Border E-Commerce and Digitalization: Xieku.com, China Jinjiang Shoe Capital E-Commerce City, HIROSTAR, Saiwen Import & Export, Naibao Footwear, Quan Media, Xunwang Technology, Global Shoe Network, Tianhong Footwear