Shanghai Fashion Week – Shanghai Apparel & Accessories Exhibition

Last week, the Shanghai Fashion Week–China International Fashion Fair (MODE), with its hybrid offline‑online approach—featuring in‑person product selection and virtual ordering—ushered in a groundbreaking autumn/winter sourcing event. At the same time, a meticulously designed “cloud‑ordering” platform is empowering trade and distribution, while “cloud‑visiting MODE” is unlocking new industry potential. By seizing the opportunities of the digital era and driving continuous upgrades, the fair is poised to embrace the bright prospects of the post‑pandemic landscape.

The Shanghai Fashion Week–China International Fashion Fair (MODE) provides exhibitors with a platform for in‑depth engagement with clients, helping original designs bridge the gap to commercial channels. Today, emerging consumers are increasingly embracing domestic brands, and their demand for personalized products continues to grow, bolstering our confidence in the development of China’s independent fashion labels. (All content herein is copyrighted by Juzhan; unauthorized reproduction is prohibited.)

Sourcing events represent the first critical step in launching a brand’s market presence and serve as the lifeblood of the entire fashion week’s commercial function. This season, MODE will fully resume in‑person operations, offering exhibitors and buyers a convenient, efficient matchmaking platform. While helping brands regain momentum, the fair also aims to inspire the market through a concentrated showcase of high‑quality content.

In addition, the Shanghai Fashion Week–China International Fashion Fair (MODE) will trace the industry’s upstream supply chain by creating a distinctive “Material Space” exhibition area, themed “Material Utopia.” The initiative invites leading enterprises and creative pioneers—including Lenzing, DuPont, the Swedish Consulate, the Ellen MacArthur Foundation, Yida Group–Shirushi, Shepherd, GREENEXT, LE DUMCO, SF Express F‑Box, and others—who have made significant contributions to sustainable development. Together, they will explore the synergies between innovative sustainable materials and creative design, raising designers’ awareness and imagination of next‑generation materials and injecting greater sustainability into the fashion ecosystem.

Concurrent with the fair, MODE TALK will host a series of industry‑wide discussions, bringing together prominent thought leaders to share insights on key topics such as industry trends, industrial empowerment, and sustainable fashion, while charting new pathways for the sector in the context of normalized pandemic control measures.

Shanghai Fashion Week – Shanghai Apparel & Accessories Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.