Shanghai Book FairSHANGHAI BOOK FAIR

As a significant milestone in its evolution, the SHANGHAI BOOK FAIR has generated high expectations and keen anticipation among the national publishing and distribution sectors, the general reading public, and all segments of society. The fair is committed to delivering, with an even more innovative approach, concrete measures, and boundless enthusiasm, a grand gathering that brings together readers from across Shanghai and throughout China.

The SHANGHAI BOOK FAIR has become one of China’s premier annual platforms for the debut of new book titles and a key indicator of reading trends for individual readers. It ranks among the nation’s most influential book fairs and serves as a vital component in promoting the “Shanghai Culture” brand.

In response to the three fundamental questions—“how,” “what,” and “why”—the SHANGHAI BOOK FAIR is advancing a “1+1+X+N” exhibition model, striving to emphasize four key enhancements: more distinctive thematic presentations, more dynamic reading experiences, higher‑quality on‑site services, and deeper brand impact. Through these efforts, the fair seeks to integrate online and offline reading initiatives, showcase emerging consumption patterns and business models, highlight the vibrant synergy of culture, sports, tourism, commerce, and exhibitions, and further advance citywide reading campaigns, fostering a rich atmosphere of “书香上海” (a Shanghai steeped in the love of books).

This year, Jiangsu Province is the featured guest province at the SHANGHAI BOOK FAIR. Preliminary estimates indicate that the total number of events—including the main venue, specialized sub‑venues, and reading‑related activities—could reach 1,000. During the fair, special emphasis will be placed on launching first‑time releases, inaugural exhibitions, and autograph sessions, while high‑quality programs such as new‑book launch events, author lectures, and book signings will be organized. Additionally, the fair will continue to promote the Chinese Writers Association’s “New Era Literary Ascent Initiative,” host Shanghai International Literature Week, convene a thematic publishing summit, present the SHANGHAI BOOK FAIR Reading Gala, showcase a national exhibition of digital‑integrated publishing masterpieces, and stage the country’s first Knowledge Blogger Conference, among other engaging events.