

Shanghai International Fitness ExpoIWF
Shanghai International Fitness Expo Profile
The Shanghai International Fitness Expo (IWF) isone of Asia’s largest and most influential specialized fitness exhibitions,rooted in the fitness sector and pioneering innovation with the spirit of “climbers.” Guided by a steadfast “starting‑from‑zero” mindset, it remains committed to continuous exploration within the fitness industry, working hand in hand with industry peers to build a global hub for the sports and fitness sector.
Upholding the service‑oriented mission of the industry, IWF Shanghai adheres to the overarching theme of “Big Sports + Big Health,” anchored by the motto “Embrace Reality, Inspire Innovation; Intelligence Knows No Boundaries.” With a global commercial outlook, it fosters both domestic and international dual circulation, positioning itself as an innovative, integrated platform for the entire sports and fitness value chain. The expo focuses on providing a comprehensive array of products, services, resource platforms, and solutions required across the full spectrum of the industry, showcasing China’s manufacturing prowess, supply capabilities, and digital‑intelligence trends, while leveraging the platform economy to support enterprises in co‑creating a sustainable ecosystem for the future. (All content herein is copyrighted by Jufair; unauthorized reproduction is prohibited.)
The Shanghai International Fitness Expo (IWF) features seven meticulously curated exhibition zones—characterized by comprehensiveness, high standards, distinctiveness, innovation, and intelligence—including: Commercial and Home Fitness Equipment, Club‑Level Accessories, Pilates Equipment, Sportswear and Casual Lifestyle Items, Swimming Gear, SPA Products, and Garden & Landscape Solutions, as well as Nutrition and Wellness. These zones are designed to deliver an enhanced experience for exhibitors and buyers alike.
Foreign trade is one of the three key drivers of economic growth, and as a platform that showcases industry‑leading innovations while connecting the entire value chain, IWF continues to expand its global footprint. Building on the platform‑economy strengths accumulated through IWF, it establishes professional bridges between suppliers and buyers, facilitating demand‑supply matching. By hosting numerous forums and matchmaking events centered on foreign trade, IWF deepens B2B procurement models, links international brands with professional buyer communities, and helps companies swiftly and precisely connect with global purchasers, thereby advancing international trade negotiations and creating a shared global trading platform.
Today’s IWF Shanghai International Fitness Expo stands as a remarkable achievement—a collective masterpiece forged over many years through the concerted efforts of all stakeholders in the industry. It is precisely because of this shared dedication that we approach our responsibilities and mission with unwavering sincerity and confidence, striving to transform IWF into an industry platform capable of continuously generating and delivering value around the clock!

Exhibitor List
Shanghai International Fitness Expo Product Range
Fitness Equipment:Commercial fitness equipment, smart‑technology fitness gear, fitness equipment components, Pilates equipment and accessories, small fitness items, functional training equipment, physical‑conditioning assessment and posture‑correction devices, sports rehabilitation devices, and youth‑focused physical‑fitness equipment
Sports & Leisure Products and Cross‑Border E‑Commerce:Home fitness equipment, smart‑technology home‑exercise products, intelligent sports gear, wearable technology, sports rehabilitation and massage tools, sportswear, footwear, and luggage, outdoor sports equipment, ball sports and related accessories, as well as a full‑category cross‑border e‑commerce service platform
Nutrition & Health:Sports nutrition supplements and foods, functional foods and beverages, light meals and health‑focused food products, energy bars and meal replacements, raw materials and packaging equipment, shakers and mixing machines, basic nutritional products, and sports nutrition OEM services
Club Facility Solutions:Gym and club management systems, access control systems and turnstiles, virtual fitness solutions (VR/AR interactive training), gym design and fit‑out, flooring and rubber mats, lockers and changing rooms, training and institutional operations, franchise networks, comprehensive support for combat and martial‑arts training, fitness‑and‑wellness mobile apps, EMS wearable devices, beauty and weight‑loss products, physical‑fitness testing systems, digital smart‑fitness platforms, and related media and communication services
Billiards Supplies and Accessories:Pool tables, cues, balls, chalk, cue cases, tip creams, gloves, lighting fixtures, smart ball‑training devices, automated ball‑placement robots, triangle racks, table hardware and fittings, ball‑washing machines, scoring systems, pool‑club management platforms, training institutions, displays of pool clubs (halls) and franchise brands, stylish billiard club and bar designs, as well as various venues and facilities such as billiard halls and social clubs
Youth Sports Education:Youth sports training equipment and gear, supporting products for youth sports education, youth sports education institutions, smart wearable devices for children, investment and franchise opportunities for youth sports organizations, construction of school sports facilities, and educational equipment for youth sports instruction
Swimming Gear, Supplies, and Facilities:Swimming equipment, swimwear and goggles, public swimming facilities and technologies, private pools and associated amenities, landscape and water‑feature installations, swimming‑ and lifesaving‑related equipment and supplies, sauna, hot spring, and shower‑spa leisure facilities and accessories, children’s play structures and equipment, water parks, aquatic‑sports gear, engineering design, service providers, media outlets, and industry associations
Sports Venue Construction and Flooring:Venue materials and floorings, artificial turf, ancillary venue facilities, construction machinery, track-and-field and gymnastics equipment and supplies, fencing and netting, HVAC systems, lighting, indoor and outdoor ball‑sport facilities, acoustic and seismic‑proofing materials, smart walking paths, amusement and recreational equipment, park‑based sports and related amenities, school sports equipment, campus‑level smart safety‑monitoring devices, and digital application platforms
Shanghai International Fitness Expo Booth Sales

Shanghai International Fitness Expo Ticket Sales

Shanghai International Fitness Expo Venue
Shanghai International Fitness ExpoCommunity
Shanghai International Fitness Expo Booth price

Standard booth Configuration

Blank booth Configuration
Shanghai International Fitness Expo Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition
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