The 44th China International Sporting Goods Fair – China Sport ShowChina Sport Show

The China International Sporting Goods Fair—China Sport Show—is the only national-level, international, and specialized sporting goods exhibition in China. It is the largest and most authoritative sporting goods event in the Asia-Pacific region, serving as a fast track for global sports brands to enter the Chinese market and an important platform for Chinese sports brands to showcase their strength on the world stage.

This newly launched annual highlight of the sporting goods industry will comprehensively present the latest achievements, emerging business models, innovative scenarios, evolving trends, and future prospects of China’s sporting goods manufacturing sector, while fulfilling its core role as a hub for domestic and international trade matchmaking. It not only helps domestic brands expand their global market presence but also injects the global sporting goods industry with the innovative vitality and high-quality offerings of “Made in China.”

The China International Sporting Goods Fair—China Sport Show features three major exhibition zones: APFIT Asia-Pacific Fitness Expo, Sports Venues, Facilities & Equipment, and Sports Consumption & Services. These cover professional fitness and bodybuilding, lightweight fitness, sports rehabilitation and wellness, advanced performance assessment, fitness equipment supply chains, specialized sports flooring, sports craftsmanship, professional sports gear, and mass‑participation fitness equipment, alongside dedicated sections for government‑led sports initiatives, table tennis, badminton, and netball, sportswear and footwear, recreational sports, sports services, team sports, outdoor activities, and urban fashion‑oriented sports.

With a total exhibition area exceeding 200,000 square meters and more than 2,000 exhibiting companies, the fair attracted over 25,000 domestic visitors, more than 7,500 international visitors, and over 380 attendees from Hong Kong, Macao, and Taiwan. The largest contingent came from Belt and Road countries, followed by Europe, South America, and Oceania. During the event, visitor numbers are expected to surpass 120,000—each of these key metrics representing record highs.

These figures underscore the profound transformation underway in China’s sporting goods manufacturing sector—a shift from quantitative growth to qualitative advancement. The China Sport Show has transcended the traditional confines of a mere exhibition, evolving into a pivotal gateway that connects domestic and international economic and trade networks, integrates northern and southern regional resources, and fosters cross‑border collaboration. Amidst the currents of our times, it continues to grow, showcasing an increasingly mature open framework, a vibrant cultural, sports, and commercial atmosphere, and a dynamic urban energy that highlights the city’s robust developmental “vitality.”

Rooted in the vast Asia-Pacific region yet reaching out to the global sports market, the China International Sporting Goods Fair—China Sport Show builds a lasting bridge for technological exchange, market connectivity, and mutually beneficial cooperation between China and the rest of the world. It truly marks a leap—from a premier domestic sporting goods event to a central platform driving the Asia-Pacific sporting goods industry. At the China Sport Show, join us in celebrating the splendor of sport and witnessing a new chapter in its journey.