The China (Shenzhen) Cross-Border E-commerce Fair (CCBEC), in line with industry trends and the development of e-commerce, is hosted by Messe Frankfurt. It helps the industry seize opportunities in e-commerce and builds a professional platform for e-commerce development, exchange, and sharing, addressing the pain points of store owners struggling to select products and suppliers having difficulty shipping goods. (The content of this article belongs exclusively to AllExpo. Unauthorized reproduction is prohibited.)

In recent years, e-commerce has become a global trend in trade. As a leader in the field of e-commerce, China accounts for 45% of global transactions. As a comprehensive and efficient full-category cross-border e-commerce trading platform, the China (Shenzhen) Cross-Border E-commerce Fair (CCBEC) covers the entire cross-border e-commerce industry chain from selection platforms to supporting services. In response to China's new development pattern where domestic circulation is the mainstay and domestic and international circulations promote each other, the scale of the cross-border e-commerce market will further experience rapid growth, promoting the export of Chinese local products while also introducing overseas companies to land in China.

Many well-known companies in the industry participate, including Amazon, eBay, Walmart, Shopee, Lazada, Tmall Global, Alibaba International Station, Newegg, Coupang, Ozon, Great Health Cloud Warehouse, Xiamen Easywhale Technology, Juhang International Logistics, Guan Ting Logistics, Da Shan Forest Logistics, Qianxi Logistics, Nu Ku International, Cheng Lang International Logistics, TikTok for Business, Eagle Bear Club, SMS Fulfillment Solutions, You Kang, Li Guo Photoelectric, Ya Wei Er, Ningbo Huafeng, Storage Doctor, Ri Pai, Mu Xing, Hao Lei, Bei Ma, Xiong Hao, Nan Heng, Baishi De, Yin Zhou, Every Electronic, Jia Yi, Yongnuo Electrical Appliances, Kang Jia Jia Products, Shen Niu Photography, Red Yu Plastic, Bi Bung Sports Equipment, Xinbao Bicycle, etc.

Shenzhen, as an important stronghold in the Greater Bay Area and a city with advanced e-commerce, has seen rapid development of cross-border e-commerce, with complete product supply and supporting services. The China (Shenzhen) Cross-Border E-commerce Fair (CCBEC) features products from three major categories: consumer goods suppliers, cross-border service providers and products, and e-commerce platforms and media.