The Zhuji Yaojiang Shoes Industry Exhibition (Yaojiang Shoes Industry) aims to assist shoe companies in building a comprehensive marketing and communication platform. It hopes to enhance the brand influence and competitiveness of enterprises while driving the comprehensive transformation and upgrading of Yaojiang's shoes industry.

Zhuji is located in the Yangtze River Delta region, one of the most economically active and competitive areas in China. It is a core city of Hangzhou metropolitan area, one of the most investment-worthy counties in the Yangtze River Delta, and a top commercial city in China according to Forbes. In recent years, Zhuji has been accelerating the pace of integration with Hangzhou and Shaoxing, striving to build itself into a pioneer area for the integrated development of the Yangtze River Delta, with a strong economic development momentum and continuously rising comprehensive strength.

Yaojiang Town, located in the northern part of Zhuji City, Zhejiang Province, was formed by the merger of the original Jiangzao Town and Zhibu Town. The Yaojiang shoe industry has a 30-year industrial foundation and is renowned as the hometown of shoes. Currently, there are over 150 shoe companies in the Yaojiang area, covering a complete footwear manufacturing industry chain, including shoe soles, shoe fabrics, and whole shoe molding. The main products include: men's shoes, women's shoes, children's shoes, leisure warm shoes, leisure sports shoes, EVA slippers, etc., which are sold domestically all over the country and exported to European and American, Middle Eastern countries such as the United States, France, Greece, etc., meeting the various needs of different customer groups in the market.

The Zhuji Yaojiang Shoes Industry Exhibition (Yaojiang Shoes Industry) is held concurrently with the Da Tang International Hosiery Fair. The exhibition (Yaojiang Shoes Industry) in Zhuji helps the shoe industry embark on a new journey and supports its new development.