Shanghai CBME Supply Chain & Private Label Exhibition Tickets

The Shanghai CBME Supply Chain & Private Label Exhibition is an upgraded iteration of the CBME Maternity, Infant & Child Expo. Leveraging its deep-rooted industry expertise, it focuses on the “New Family Economy Era.” Building on the maternal and infant product category, the show expands into household goods and food sectors, aiming to help companies optimize their supply chains, broaden their product portfolios, and enhance product competitiveness. With global resource‑allocation capabilities,

The Exhibition Value of Shanghai CBME Supply (CBME SUPPLY)

• Asia’s first specialized supply-chain trade platform focused on the family consumer sector. Hosted by Informa Markets, Shanghai CBME Supply is a strategic evolution of the CBME Maternity, Infant & Child Expo. Leveraging CBME’s more than two decades of deep expertise in the maternal and infant industry, the event centers on the emerging “new family economy,” expanding from maternal and infant products to encompass household goods, food, daily chemicals, and other categories. It has established itself as a one-stop, full‑chain platform covering OEM/ODM, packaging materials, raw materials, and design services—widely recognized within the industry as a leading indicator of China’s family consumption supply-chain development and a core engine for companies seeking market expansion.
• A one-stop exhibition platform spanning the entire industry chain. The show encompasses five key segments—OEM/ODM manufacturing, packaging and materials, raw materials, production and processing equipment along with supporting services, and design and related services—and features themed zones dedicated to beauty and daily chemicals, catering utensils, paper products, powdered milk and dairy products, nutritional supplements and natural foods, as well as snack foods. From raw materials to finished products, from contract manufacturing to branded offerings, and from production to packaging, exhibitors can seamlessly connect across the entire value chain—from technology showcases and brand exposure to business negotiations.
• Precise matchmaking with global key buyers and industry-chain resources. The CBME Supply show runs concurrently with the CBME Maternity, Infant & Child Expo and the Global Licensing Show—Shanghai, creating a combined exhibition footprint of 320,000 square meters. In 2025, the event will bring together 2,578 exhibitors from 29 countries and regions, showcasing 3,858 brands and attracting 102,568 professional buyers across all channels. For 2026, the show anticipates 3,500 exhibiting companies and 100,000 professional visitors. Buyers include e‑commerce platforms such as Jingzao, NetEase Yanxuan, and Xiaomi Youpin; supermarket chains like CR Vanguard, Yonghui, and Walmart; maternal and infant retail chains including Kidsland and AiYingShi; as well as new‑retail channels like livestreaming e‑commerce and community group buying. Exhibitors gain direct access to some of the most influential purchasing decision‑makers, enabling highly efficient business connections and market expansion.
• Unique value for enterprises: a strategic engine to seize opportunities in the rising wave of family consumption upgrades. As Generation Z and Millennials emerge as the primary drivers of family consumption, new demands are taking shape—beauty‑focused spending, “grass‑planting” consumption, self‑indulgence, and health‑oriented purchases—ushering in a diversified trend in family consumption philosophies.
The CBME Supply Chain Exhibition provides enterprises with a strategic pathway to expand from the maternal and infant product category into the full‑range family‑goods sector. Concurrent with the exhibition, trend forums, business‑matching sessions, and other events are held, inviting industry leaders to share insights on cutting‑edge topics such as product innovation, smart‑technology trends, and sustainable development. These initiatives help exhibiting companies gain a deeper understanding of market dynamics, forge new business partnerships, and secure a competitive edge in an increasingly dynamic marketplace.
• The Strategic Location of the National Exhibition and Convention Center, ShanghaiThe exhibition is hosted at the National Exhibition and Convention Center in Shanghai, situated in the heart of the Yangtze River Delta—one of China’s most economically developed regions and home to one of the country’s most vibrant consumer markets. Leveraging Shanghai’s strategic position as an international trade hub and a premier consumption center, the CBME Supply Chain Exhibition offers exhibitors a powerful platform to connect with both domestic and global markets.