Shanghai CBME Supply Chain & Private Label Exhibition Tickets

The Shanghai CBME Supply Chain & Private Label Exhibition is an upgraded iteration of the CBME Maternity, Infant & Child Expo. Leveraging its deep-rooted expertise in the maternal and infant industry, the event focuses on the “New Family Economy Era,” expanding from maternal and infant products to encompass household goods and food categories, thereby helping companies optimize their supply chains, broaden their product portfolios, and enhance product competitiveness. With global resource‑alloca

The Exhibition Value of Shanghai CBME Supply (CBME SUPPLY)

• Asia’s first specialized supply-chain trade platform focused on the family consumption sector. Hosted by Informa Markets, Shanghai CBME Supply is a strategic evolution of the CBME Maternity, Infant & Child Expo. Leveraging CBME’s more than two decades of deep expertise in the maternal and infant industry, the event centers on the emerging “new family economy,” expanding from maternal and infant products to encompass household goods, food, daily chemicals, and other categories. It has established a one-stop, full‑chain platform covering OEM/ODM, packaging materials, raw materials, and design services, widely recognized within the industry as a leading indicator of China’s family consumption supply-chain development and a core engine for companies seeking market expansion.
• A one-stop exhibition platform spanning the entire industry chain. The show encompasses five key categories—OEM/ODM manufacturing, packaging materials, raw materials, production and processing equipment along with supporting services, and design and related services—and features themed zones dedicated to beauty and daily chemicals, catering utensils, paper products, powdered milk and dairy products, nutritional supplements and natural foods, as well as snack foods. From raw materials to finished products, from contract manufacturing to brand building, and from production to packaging, exhibitors can seamlessly connect across the entire value chain—from technology showcases and brand exposure to business negotiations.
• Precise matchmaking with global key buyers and industry-chain resources. The CBME Supply exhibition is held concurrently with the CBME Maternity, Infant & Child Expo and the Global Licensing Show—Shanghai, creating a tri‑exhibition synergy with a combined exhibition area of 320,000 square meters. In 2025, the event brought together 2,578 exhibitors from 29 countries and regions, showcasing 3,858 brands and attracting 102,568 professional buyers across all channels. For 2026, the exhibition anticipates 3,500 participating enterprises and 100,000 professional visitors. Buyers include e‑commerce platforms such as Jingzao, NetEase Yanxuan, and Xiaomi Youpin; supermarket chains like CR Vanguard, Yonghui, and Walmart; maternal and infant retail chains including Kidsland and AiYingShi; as well as new‑retail channels such as livestreaming e‑commerce and community group buying. Exhibitors gain direct access to the most influential purchasing audiences, enabling efficient business connections and robust market expansion.
• Unique value for businesses: a strategic engine for capturing the momentum of family consumption upgrading. As post‑90s and post‑00s generations become the mainstay of family consumption, new demands are emerging—beauty‑oriented spending, “grass‑planting” consumption, self‑indulgent purchases, and health‑focused spending—driving family consumption toward greater diversification and sophistication.
The CBME Supply Chain Exhibition provides enterprises with a strategic pathway to expand from the maternal and infant product category into the full‑family‑category market. Concurrent with the exhibition, trend forums, business matchmaking sessions, and other events are held, inviting industry leaders to share insights on cutting-edge topics such as product innovation, smart‑technology trends, and sustainable development. These initiatives help exhibiting companies gain a deeper understanding of market dynamics, forge new business partnerships, and secure a competitive edge in an increasingly dynamic marketplace.
• Location Advantages of the National Exhibition and Convention Center, ShanghaiThe exhibition is hosted at the National Exhibition and Convention Center in Shanghai, situated in the heart of the Yangtze River Delta—a region that ranks among China’s most economically developed and vibrant consumer markets. Leveraging Shanghai’s strategic position as an international trade hub and a premier consumption center, the CBME Supply Chain Exhibition offers exhibitors a powerful platform to connect with both domestic and global markets.